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EU's Long-Promised Digital Media Portability Rules Go Into Effect (wired.co.uk)

The EU's long-promised digital media portability rules have taken effect as of April 1st, letting residents access Netflix, Amazon Prime Video and other paid digital media services in other member countries as if they were still at home. From a report: The European Commission's 'digital single market strategy,' which last year claimed victory over mobile roaming charges, has now lead to it passing the 'portability regulation,' which will allow users around the EU to use region locked services more freely while travelling abroad. Under currently active rules, what content is available in a certain territory is based on the specific local rights that a provider has secured. The new rules allow for what Phil Sherrell, head of international media, entertainment and sport for international law firm Bird and Bird, calls "copyright fiction," allowing the normal rules to be bent temporarily while a user is travelling.

The regulation was originally passed in June 2017, but the nine-month period given to rights holders and service providers to prepare is about to expire, and thereby making the rules enforceable. From today, content providers, whether their products are videos, music, games, live sport or e-books, will use their subscribers' details to validate their home country, and let them access all the usual content and services available in that location all around the Union.

35 comments

  1. Suck it, useless middlemen! by Applehu+Akbar · · Score: 0

    I already do the same thing without needing EU regulations by using a VPN.

    1. Re: Suck it, useless middlemen! by Anonymous Coward · · Score: 4, Insightful

      I also sidestep the need for policemen by owning a gun and going after thieves myself.

    2. Re:Suck it, useless middlemen! by Anonymous Coward · · Score: 1

      so you see the need to pay twice what i pay for netflix?
      But in general i think these rights regulations are outdated and need to die. cos watching netflix in usa gives you access to 3 or 4 times as much as a guy in sweden paying the same.
      The dinosaur needs to die and a new system needs to be made from scratch. but all the thousand middlemen wont let it... cos .. well free milk and what not

    3. Re:Suck it, useless middlemen! by Anonymous Coward · · Score: 0

      Good for you. But now all the folks who aren't a brilliant genius like yourself can legally enjoy the same benefit.

    4. Re:Suck it, useless middlemen! by JaredOfEuropa · · Score: 3, Insightful

      The problem apparently is that it's hard and expensive to secure rights for content in multiple countries. In some cases companies like Netflix simply don't bother in smaller countries, in other cases the distributor has already sold an exclusive license for content to someone else. The EU people are well aware of this. This new rule is simply the first step towards EU-wide licensing. First they'll make it easy to sell and enforce such a license, then they'll make it mandatory: Netflix will no longer be able to offer a different selection in different countries (with a posible exception for local content)

      Oh and Phil Sherrell and his copyright fiction can go to hell. He and his ilk would do well to remember that copyright exists for the benefit of the public, not for creators or distributors.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    5. Re:Suck it, useless middlemen! by Actually,+I+do+RTFA · · Score: 1

      I'm sorry, is the middleman you're telling to suck it the VPN provider you no longer need?

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    6. Re:Suck it, useless middlemen! by Anonymous Coward · · Score: 0

      You can't milk a dinosaur.

      The Swedish education system needs to die and a new system needs to be made from scratch.

    7. Re:Suck it, useless middlemen! by Strider- · · Score: 3, Interesting

      What we need to move towards is global non-discriminatory licensing for TV shows and the like, similar to what exists for music. Netflix wants to host a show? fine, they can, they just pay the rights owners a set price, same as any other streaming provider would pay. Then they can't try and force us to subscribe to multiple services in order to view the content without resorting to copyright infringement.

      --
      ...si hoc legere nimium eruditionis habes...
    8. Re:Suck it, useless middlemen! by Anonymous Coward · · Score: 0

      This means each country will be changing their licensing model, otherwise they will run afoul of EU model.

    9. Re: Suck it, useless middlemen! by peragrin · · Score: 2

      How would Netflix work if state copyright laws trumped federal laws and each state could set their own.

      Would we have a uniform set of laws or would we have something like guns laws where crossing some State boarders with a gun is a felony ? Where some counties and towns have overrides on even owning let alone carrying a gun without permission?

      That is current eu copyright law. That is what this is addressing. Failure to understand the issue before mouthing off is basically the common trait among humans.

      --
      i thought once I was found, but it was only a dream.
    10. Re: Suck it, useless middlemen! by Anonymous Coward · · Score: 0

      well the copyright lobby n' friends sure is milking a dinosaur. and it needs to die!

    11. Re:Suck it, useless middlemen! by SvnLyrBrto · · Score: 5, Insightful

      "Netflix will no longer be able to"? My guess is that Netflix will be more like: "glad not to have to". If I were running Netflix, or any similar service really, I'd be awfully annoyed at having to waste the time, money, and engineering effort to create geographical blocks on content to appease some scummy RIAA/MPAA-wannabe org. (Or, for that matter, the scum at the RIAA and MPAA themselves. Though, I suppose the RIAA doesn't come into play for a video service.) Bonus: the fewer of those types I had to cut deals with, the fewer toxic people I'd have to meet in my life and the happier I'd be in general.

      --
      Imagine all the people...
    12. Re: Suck it, useless middlemen! by cyber-vandal · · Score: 1

      Does that get round Netflix's VPN blocking?

    13. Re:Suck it, useless middlemen! by easyTree · · Score: 1

      It's m00t anyway; pretty soon, there'll be only NetFlix-sourced content :D

    14. Re:Suck it, useless middlemen! by easyTree · · Score: 1

      Meta: Why not remove the upper limit on score?

    15. Re:Suck it, useless middlemen! by Anonymous Coward · · Score: 0

      Actually is pretty easy if the rightholders do it right, in European Union near any country speaks a different language with some exceptions, they simple need to license specific languages for all of Europe. Some exceptions are for are from french (France and Belgium), dutch (Holland and Belgium), german (Germany and Austria) also some languages expand to minor regions of other countries but the licensing model can count for that through cross licensing or special sublicensing.

    16. Re:Suck it, useless middlemen! by eddeye · · Score: 1

      My guess is that Netflix will be more like: "glad not to have to".

      Except that's not what this is. It doesn't remove country content blocks. It only changes what country-specific content each user gets to see. Now it's tied to the account billing address instead of the physical location of the user.

      From an engineering standpoint this makes it harder on Netflix not easier. The EU is now a special case, where this behavior must be coded differently. For everywhere else, the geoblock code is already in place based on IP location.

      Now if every country approved this, it would make it easier for Netflix. No more fussing with geo lookups based on current IP address. Just always use the home country for that account.

      Netflix may support the principle behind this law for making it easier on them if everyone else followed suit. And they may support it as the first step toward getting rid of geo restrictions altogether.

      But on its own, this law is just another special case requiring more exceptions to their coding. More work for no real payoff.

      --
      Democracy is two wolves and a sheep voting on lunch.
  2. The funny part by Anonymous Coward · · Score: 1

    The funny part about this is, the implementation of this is far, far easier than trying to geolocate an IP and do VPN detection and all that. A law that actually mandates a simpler solution, how often does that happen?

    1. Re:The funny part by Anonymous Coward · · Score: 1

      You know what's even more simple? No dumbass region BS at all.

    2. Re:The funny part by tepples · · Score: 1

      Do you mean you would prefer a rule that a publisher must offer a work in all regions or offer it in none? That rule, applied strictly, would allow any country to apply its fringe regulations on speech to censor a work worldwide.

    3. Re:The funny part by Anonymous Coward · · Score: 0

      No, i don't mean that. If a country wants to restict the access, then it's the country's own responssibility to restrict the access. I mean that artificial regional BS where some movie or series is for no good reason restricted in some region and not in another or released later on some region. That is BS.

    4. Re:The funny part by thegarbz · · Score: 1

      Not necessarily. The good thing about countries is that there are so many to choose from. Same for all does not override local regulation. It just means that when banned it will be banned in one country only instead of banned in one country and inaccessible in a shitload due to geoblocking.

    5. Re:The funny part by Actually,+I+do+RTFA · · Score: 1

      Laws frequently mandate simpler solutions. For instance, the microUSB mandate for cell phone charging simplified things greatly.

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  3. Does it bypass legal restrictions? by WoodstockJeff · · Score: 3, Interesting

    If EU country X has banned particular content, does this new EU rule allow people from other countries to view that content while in country X?

    1. Re:Does it bypass legal restrictions? by Anonymous Coward · · Score: 0

      Country is a thing of the past, we just need some suitable way to tell the presidents and primeministers of the world...

  4. Well Fuck! by thegarbz · · Score: 1

    One of the nice things about travelling in Europe was sampling the local Netflix content while in another country. I'm currently stationed in Germany and half way through a series I now pirated because my home account (I assume) won't show it when I head off to Germany again tomorrow.

    I did notice that my Netflix account didn't have any French movies in it yesterday which I found odd.

    I know it's well meaning, but not all of us asked for this. What we did ask for is the stupid geoblocking to be torn down completely once and for all.

    1. Re:Well Fuck! by Anonymous Coward · · Score: 0

      I am also stationed in Germany, I will travel to Ireland in a couple weeks and find out, but I suspect it will still determine by country due to the fact I have a US Netflix account. Since it is based off of billing addresses, ours being the United States, it shouldn't impact us. Again this is all just my assumption, and I'll be able verify for myself when I travel to Ireland later this month, but I don't think it will matter.

    2. Re:Well Fuck! by Anonymous Coward · · Score: 0

      "sampling the local Netflix content while in another country"
      Holy shit, you're one of the biggest f4ggots I've ever seen during decades on the internet.

    3. Re:Well Fuck! by Anonymous Coward · · Score: 0

      Takes one to know one.

  5. We must defeat geoblocking! by Anonymous Coward · · Score: 0

    The internet is supposed to route around the damage! So let's route around the goddamn damage! When netflix tries to block my location, I claim the right to use bittorrent. I paid for the content so fuck the "rights holders"! They are rent collecting thieves anyway...

  6. This sucks by Anonymous Coward · · Score: 0

    So this means European accounts can no longer use VPNs to access content available in other regions? This makes Netflix worse for me, not better.

  7. Copyright terms for upstream works vary by tepples · · Score: 1

    Say a movie is an adaptation of a book whose copyright has expired in life plus 50 years countries and publication plus 95 years countries but subsists in life plus 70 years countries. Thus the publisher has the right to make the movie available in the former but not the latter. The EU market is the latter since the mid-1990s. Is a publisher's refusal to offer access to the movie in countries where it has no right to do so considered "local regulation" or "geoblocking"?

    1. Re:Copyright terms for upstream works vary by thegarbz · · Score: 1

      Something that is easily solved by requiring copyright to only exist in one country, kind of like real laws.