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Google Is Building a Secret Social-Gaming Startup Called Arcade (bloomberg.com)

Google is secretly building a social-gaming startup in an effort to create fledgling companies within the internet-search giant. Bloomberg reports: The founder and co-owner of the new firm, called Arcade, is Michael Sayman, according to people familiar with the matter. Sayman is the 21-year-old wunderkind who started as a Facebook intern at age 17 and left that company for Alphabet Inc.'s Google last year. Arcade's first app, slated to debut this summer, will have some elements of a trivia game. A Google spokesperson confirmed the existence of Arcade, saying it was "focused on mobile gaming with friends," without elaborating on specific products. "It's a very early experiment so there aren't many details to share right now." The effort is part of Area 120, a division where select employees can work on small startups that live inside Google. Arcade's games have no tie-in with existing social networks. Users create accounts with their phone numbers, one of the people said. Google is considering it a social-media investment because once a game gets to a certain size, it's something of a social network by itself, this person said.

41 comments

  1. Sooo..... by Lab+Rat+Jason · · Score: 2

    not a secret?

    --
    Which has more power: the hammer, or the anvil?
  2. Not a secret any more by Anonymous Coward · · Score: 0

    Just sayin'

  3. Just don't... by Type44Q · · Score: 2

    Just don't go and try to trademark the word "arcade." Capiche, ya Google fucks??

  4. My prediction by Hognoxious · · Score: 2

    It will be shit but quite successful.

    Then either they'll drop it or revamp it and then drop it.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    1. Re:My prediction by Anonymous Coward · · Score: 0

      Aw man spoilers tag.... I haven't seen this movie yet!

    2. Re:My prediction by alvinrod · · Score: 1

      I think we should start some kind of betting pool on when this services gets officially axed. $20 gets you a one week block of your choice, with winner taking the pot minus escrow expenses.

    3. Re:My prediction by Actually,+I+do+RTFA · · Score: 1

      They already bought the TLD .dev...

      --
      Your ad here. Ask me how!
    4. Re:My prediction by Anonymous Coward · · Score: 1

      That's just where they host all their H1-B holders named "Dev"

  5. Phone number by sit1963nz · · Score: 1

    So all I have to do is give google my phone number....ahhh...NO. And no, I don't use any google services on my phone.

    1. Re:Phone number by Anonymous Coward · · Score: 0

      The games are for 20 somethings, not Amish folks like yourself

    2. Re: Phone number by Anonymous Coward · · Score: 1

      You know who doesn't suffer identity theft? And are incredibly rich?

      Amish.

    3. Re:Phone number by Anonymous Coward · · Score: 0

      how about 20 something Amish folks?

    4. Re: Phone number by Anonymous Coward · · Score: 0

      Incredibly rich in what way? Certainly not quality of life.

    5. Re: Phone number by Anonymous Coward · · Score: 0

      They'd disagree with you on quality of life, but that's subjective.

      You know what isn't subjective?

      https://www.bloomberg.com/news/articles/2014-06-26/rich-amish-lured-into-florida-land-investment-scheme

    6. Re:Phone number by Anonymous Coward · · Score: 0

      Cool, fresh identities to harvest!

  6. sure whatever just don't quit to go form a startup by Anonymous Coward · · Score: 0

    here you can be an "indie" google game dev in this closet over here, just don't quit and form a startup and make us risk losing talent when you grow up and decide you want to work on something lucrative

  7. Finally! by Anonymous Coward · · Score: 0

    A reason to sign up for Google+!

  8. Oh so you mean by Anonymous Coward · · Score: 0

    You are going to have the groupies re-organize?

    Sounds fun, what's the initiation like and why can't they leave?

  9. Arcade? by PPH · · Score: 1

    Why not Carousel?

    --
    Have gnu, will travel.
    1. Re:Arcade? by molarmass192 · · Score: 2

      Don't worry about it, when he turns 22 he'll be locked out of his own app. The problem with 17 year olds is they don't understand that time keeps ticking and doesn't stop when you're 21. I kinda get it though, I thought I knew everything when I was 17 too. It took until I turned 25ish for me to realize that I simply didn't know the full extent of my own ignorance.

      --

      Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws-Plato
    2. Re:Arcade? by Anonymous Coward · · Score: 0

      But he's a wunderkind according to the article.

  10. They require a phone #?! by Anonymous Coward · · Score: 0

    The summary makes it sound like your account is tied to your phone number! That's utterly idiotic. The whole point of the Internet is to reduce the need for the existing phone system, and phone numbers, thus changing them into obsolete technologies that are slowly being phased out.

    Requiring a phone number for an online gaming service would be like requiring the owner of a modern automobile to have a horse in order to drive their automobile. It's totally stupid and unnecessary for an online gaming system to require its users to have a phone number! Phones are old, obsolete technology that needs to be allowed to die.

    1. Re:They require a phone #?! by Anonymous Coward · · Score: 0

      You're the type of person who's convinced that self-driving cars will totally replace normal cars by 2020, aren't you?

  11. Re:Fund Chrome's development instead. by Anonymous Coward · · Score: 0

    Chrome is the best browser out there

    LOL

    You sweet, sweet child.

  12. Arcade? by DontBeAMoran · · Score: 4, Insightful

    The head of "Project Arcade" is someone who's 21, who never grew up with actual videogame arcades. And the first thing will be a freakin' trivia game?

    Why the fuck did they pick the name "arcade" to begin with?

    --
    #DeleteFacebook
  13. Re:Our Bitch! by Anonymous Coward · · Score: 0

    Maybe he's trying to get a job as a Googledouche.

  14. First attempt at entering gaming? by Anonymous Coward · · Score: 0

    Is this google's first attempt at gaming? I know it is their 2nd attempt at a social network

  15. This, stop this. by Anonymous Coward · · Score: 0

    Users create accounts with their phone numbers

    Stop this.

    1. Re:This, stop this. by Torvac · · Score: 1

      deviceid or phone number pls dont use as identity this will bite you in the ass

  16. So, spyware pretending to be games? by Anonymous Coward · · Score: 0

    It is a safe bet to assume any software coming from Google will be spying on you, full throttle.

    The question will be, are the games good enough to make people install it even though they knew it is spyware?

  17. Re: Our Bitch! by Anonymous Coward · · Score: 0

    He was a Democrat for 45 years. Old habits die hard.

  18. trivia? realy? by Anonymous Coward · · Score: 0

    didn't google kill that genre of games a long time ago.. especially on the internet?

    and, btw, pick a different name. 'google arcade' won't be trademarkable... 'arcade' has already been used.. overused.. in the same market and market segment.

  19. It's probably going to be lame. by Anonymous Coward · · Score: 0

    "Social" gaming?

    Any concept with the word "social" in it ends up being cancerous. This will suck.

    1. Re:It's probably going to be lame. by Anonymous Coward · · Score: 0

      Any concept with the word "social" in it ends up being cancerous.

      Spoken like a true basement-dweller

  20. Try like hell for renewal by Anonymous Coward · · Score: 0

    I thought you didn't have to leave the Arcade until you were 30?

    Then you have to go to Carousel.

  21. Obnoxious name. by Anonymous Coward · · Score: 0

    Their marketing team took infantilizing their customers to kindergarten age.

    Arcade! Chat! Mail! Search! Hangouts!

    It's obnoxious like a small child that gets a pet and only calls it "Dog!", and pretentious like taking something that has existed for years (arcades) and pretending that Google's version of it will be the defining one.

  22. Building something *social* in secret by Anonymous Coward · · Score: 0

    Seems retarded. Maybe if google pulled their god damn heads out of their SJW asses, they might realize it.

  23. Another peronnal information scrape by Anonymous Coward · · Score: 0

    This is just another tool to get personal information from its users then once obtained sell that information to the highest bidder.