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Netflix and Amazon Are Struggling To Win Over the World's Second-Largest Internet Market (cnbc.com)
An anonymous reader shares a report: As Netflix and Amazon search for new users abroad, they are increasingly looking to India as a big market. Once crippled by poor internet infrastructure and low household income, the world's second-largest internet market has exhibited tremendous potential in the recent years. It's proving, however, to be a tough nut to crack for the American streaming leaders.
Leading the pack in the nation is Hotstar. Owned by Star India, which is controlled by Twenty-First Century Fox, Hotstar had about 70 percent of the on-demand local streaming services market earlier this year, according to estimates by research firm Jana. The three-and-a-half-year-old service has 150 million monthly active users, CEO Ajit Mohan told CNBC in an interview. Netflix, by contrast, has fewer than one million subscribers in the country, according to industry estimates. Once considered a luxury, an increasingly growing number of Indians are giving online streaming services a try. Companies have taken notice: More than 35 streaming services have launched or expanded their businesses in India in the last three and a half years, with many more planning to enter Bollywood soon. [...] Analysts say sporting events and local content are proving crucial in bringing new users to video platforms and then keeping them online, two areas where international giants are struggling. Hotstar, which offers much of its content to users at no charge (instead relying on ads to make revenue), charges $3 for its premium offering. In contrast, Netflix charges Indians about $8 a month.
Sports streaming in particular is helping local firms gain new users, the report said. You might remember Hotstar, which entered the US and Canada markets, set a new global concurrent record in late April, and now it turns out SonyLiv is getting more concurrent viewers to the FIFA World Cup in India than Fox Sports is generating on its digital platform in the US.
Leading the pack in the nation is Hotstar. Owned by Star India, which is controlled by Twenty-First Century Fox, Hotstar had about 70 percent of the on-demand local streaming services market earlier this year, according to estimates by research firm Jana. The three-and-a-half-year-old service has 150 million monthly active users, CEO Ajit Mohan told CNBC in an interview. Netflix, by contrast, has fewer than one million subscribers in the country, according to industry estimates. Once considered a luxury, an increasingly growing number of Indians are giving online streaming services a try. Companies have taken notice: More than 35 streaming services have launched or expanded their businesses in India in the last three and a half years, with many more planning to enter Bollywood soon. [...] Analysts say sporting events and local content are proving crucial in bringing new users to video platforms and then keeping them online, two areas where international giants are struggling. Hotstar, which offers much of its content to users at no charge (instead relying on ads to make revenue), charges $3 for its premium offering. In contrast, Netflix charges Indians about $8 a month.
Sports streaming in particular is helping local firms gain new users, the report said. You might remember Hotstar, which entered the US and Canada markets, set a new global concurrent record in late April, and now it turns out SonyLiv is getting more concurrent viewers to the FIFA World Cup in India than Fox Sports is generating on its digital platform in the US.
Amazon... will probably be running them within the decade, I have a feeling.
Perhaps his job tried to monetize India as well?
It really does suck; I've only been once, that was enough. After that we were able to start hiring local devs again. India is just a waste of time on all accounts.
India's a big place. There are plenty of shitholes all over Arizona, Tennessee, West Virginia, Connecticut, Utah... plenty of absolute and utterly depraved shitholes that would be India if not for the Federal Government here.
I guess in a weird way, you support a more constructive government in India to meet the needs of the people better. Good for you. Fix your own shithole first though.
Selling FLUSH TOILETS!
... is whether it will be profitable or not. Netflix credentials are shared with multiple people who may or may not know the one paying for the service. Also, pirating is extremely common.
0. Understand what is selling now and sold over decades.
1. Find the experts who can create the same content, scripts, movies, series, plots, musicals, comedies, thrillers, political dramas.
Offer local experts with good ideas for their own market money to create content.
When an idea sells, offer more money for the next great idea.
2. Find the actors who are photogenic and who can make the above plots, ideas sell.
Glamour and prettiness with the ability to act.
3. Profit.
Local people with good ideas who can sell content. Never bring a brands US SJW politics into other markets.
Try and risk new people with new ideas but make sure they can fully write up their all content.
Look for people with a past profit making track record https://en.wikipedia.org/wiki/... and ask them to write up their ideas.
Merit, marketing, the ability to write, actors who look good and who know who to act. Bring them together and great new local content.
Domestic spying is now "Benign Information Gathering"
Are we now pretended no that India is a really nice country that people want to move to?
I just imagined what smell-o-vision would be like in a 3rd world country where people poop on the streets.
Well..."people" is a bit of a stretch for a collective cult group of rapists among other labels that could easily and rightfully be applied to them. Maybe ape-men? Inbred homunculus? Mongloid rape ravers? Poop creatures? Llama monkey hybrids?
At any rate, I do not want to hear stories about a group which directly is in conflict of interest with our best interests, I just want them and their culture gone or at least physically very far away so we don't start going towards a mad max dystopia like they have created.
Anything involving those repulsive fucks is only ever going to draw out negative responses...why not just stick to more dry subjective matters about current technology and not bring up these nightmare fuel shit crazy cultists anymore?
India is roughly 1/3 the size of the United States, yet the population is 4 times greater.
It sucks there, especially the big cities.
Whiny Republican INCEL pseudomales are being mentally assraped by SJW's even to the point of dominating their Saturday night routines? Wow...
San Francisco, Seattle, New York. Very deep shitholes and getting shittier every day. But they love living in shit, so fuck'em.
Designated shitting streams! ...oh wait, that'd be the Ganges.
Circumcision is child abuse.
No one wins when big monopolies are gouging us all
You have to include the ISP costs for streaming too. People in many countries have terrible speeds, and good broadband is expensive and has limited coverage. I would argue music streaming has similar costs and limitations of appeal to families with smaller incomes. This goes low income problem affects the expansion of all technology from smartphones, to computer sales, gaming, and streaming content.
Both Netflix and Amazon just need to find the right officials to bribe before they get anywhere.
>> Netflix and Amazon are butthurt that some company owned by Fox is killing them in India
So what - it's two American companies competing with a third American company. No matter what, the USA seems to be winning.
The biggest nation of suckers is the USofA.
Just watched Midnight Eye and got a commercial for Goliath at the beginning. And a commercial for FREAKING Amazon Prime on the 2nd episode.
This is just blindly stupid consumer abuse.
Bye Bye Prime. I can wait and put in larger orders or buy local if I need it faster.
Mormons don't shit in the streets. Indians do.