Slashdot Mirror

← Back to Stories (view on slashdot.org)

Amazon Has Already Become Something of a Corporate Boogeyman -- and Now It Could Be Bringing Its Industry Disruption To Advertising (nbcnews.com)

Posted by ryuzaki0 on from the closer-look dept.

When Jeff Bezos arrives as expected at the Sun Valley conference -- the year's most exclusive meeting of media industry leaders -- he'll know much more about his fellow media moguls than they know about him. And that has them worried, especially as Amazon's advertising business picks up. From a report: Amazon's growing advertising business is poised to challenge the stranglehold Google and Facebook have on the internet's ad dollars, thanks to its growing dominance in e-commerce and growing presence in the media world. Google knows what consumers are interested in, and Facebook knows who you are. But Amazon has what many in the advertising industry regard as the most important piece of the puzzle: what people buy. And the e-commerce giant is starting to capitalize on that data in a big way. "It is definitely growing as a media company, but it is surging in terms of ad revenue," said Advertising Age editor Brian Braiker. "The scary part for marketers is that [data] is all walled off, and if you want the special sauce you have to play by Amazon's rules." Amazon still makes the bulk of its money through the sales of goods and its widely used cloud computing business, Amazon Web Services, but its advertising business is growing. In the first three months of 2018, Amazon reported revenue for its "other" segment, which is largely advertising, rose 139 percent, to $2 billion.

65 comments

  1. It Is D E A D by Anonymous Coward · · Score: 0

    BSD Crossing the Bar

    Sunset and evening star,
    And one clear call for me!
    And may there be no moaning of the bar,
    When BSD puts out to sea,

    But such a tide as moving seems asleep,
    Too full for sound and foam,
    When that which drew from out the boundless deep
    Turns again home.

    Twilight and evening bell,
    And after that the dark!
    And may there be no sadness of farewell,
    When BSDs embark;

    For tho' from out our bourne of Time and Place
    The flood may bear me far,
    I hope to see my Pilot face to face
    When BSD has crost the bar.

  2. Evil gets compeitition! by Anonymous Coward · · Score: 1

    So the biggest evildoers on the internet - Google and Facebook - are about to get competition from a company that actually sells products to the people who go to their website (instead of selling the people who go to their website as the product)?

    About damn time.

    I hope Fuckerberg is shitting blood.

    1. Re: Evil gets compeitition! by Anonymous Coward · · Score: 0

      I imagine Bezos looking around the table and smiling at each exec while looking at their family purchases. It would be trivial for Amazon to identify transactions and give him a short list of the particularly interesting, or embarrassing, deliveries.

    2. Re: Evil gets compeitition! by greenfruitsalad · · Score: 1

      I don't see how amazon can compete with their: "You've just bought a chainsaw. Looks like you're interested in chainsaws. Here are some chainsaws that I'm going to keep suggesting for the next 2 years. And just to rub it in, I'll also suggest the same chainsaw you just bought but for less."

  3. Re:Registered /.ers review of the Win64 model by 110010001000 · · Score: 1

    I can vouch for this software. Works great!

  4. Re:Registered /.ers review of the Win64 model by Anonymous Coward · · Score: 0

    Poop on my nutsack!

  5. That's fine. by Gravis+Zero · · Score: 3, Insightful

    I don't think the advertising world could get any worse than it already is, so if Amazon starts driving them out of business then I'm all for it.

    --
    Anons need not reply. Questions end with a question mark.
  6. Just like it did with smartphones? by locater16 · · Score: 4, Interesting

    Alexa is now selling less than Google home, much less. Amazon's smartphone foray was a total flop. Its self driving car tech is, somehow, behind even Apple. For some reason it decided to make video games. If you want to check on how that's going ask yourself if you even knew that before reading this.

    Amazon might be able to "disrupt" industries outside the tech industry. But its track record of taking on other tech companies is dismal. I don't see this changing anytime soon.

    1. Re:Just like it did with smartphones? by cheesyweasel · · Score: 1

      Remember amazon prime video, the "netflix killer"?

    2. Re:Just like it did with smartphones? by pots · · Score: 3, Insightful

      They did pretty well with webhosting, they did pretty well with ebook readers, they're the only real rival to Google Play on Android, they're the only real rival to Netflix (unless you count Hulu). Alexa may be selling less than Google Home but its market share is still much greater.

      Amazon does a lot of me-too stuff, like Microsoft. It doesn't always work out, but they've had plenty of successes. The trouble is, they also emulate the worst aspects of the companies that they copy - they spy on you just as much as Google does, and they're just as controlling as Apple. So Amazon winds up being worse than either.

    3. Re:Just like it did with smartphones? by Anonymous Coward · · Score: 0

      Amazon, Google, and Microsoft are all flush with cash (well, Amazon is more flush with direct reinvesting), so they basically need to keep "disrupting" industries if they want to remain relevant and not risk their stock price flattening out or tanking. Actually, I presume it all also comes down to the absurd idea of if a monopoly stagnates, some bright young group will just swoop in and undercut the megacorporation.

      Yea, that has happened countless times, but most companies end up collapsing more because they try to either liquidate their assets, inflate their prices, and/or reduce their quality substantially. Ie it's because the move from trying to be reasonable competitive to accepting their monopoly status and try to exploit it. So long as there's a board that tries to actually keep the company around as a long-term investment, then you see companies that are near immortal (GE, Dow Chemical, DuPont, etc).

    4. Re:Just like it did with smartphones? by buchanmilne · · Score: 1

      Alexa is now selling less than Google home, much less.

      And using the same approach, I could claim that Google home is selling less now than in 2017Q4:

      https://www.canalys.com/newsro...

      (Your conclusion that Alexa is currently selling less than Google home, based on the single quarter of 2018Q1, may not necessarily be true, as both products saw drops of > 50% in units sold between 2017Q4 and 2018Q1)

      Amazon might be able to "disrupt" industries outside the tech industry. But its track record of taking on other tech companies is dismal. I don't see this changing anytime soon.

      You seem to be ignoring AWS ...

  7. new search would be nice by Anonymous Coward · · Score: 0

    just in time for a competitor for google mayhaps? now that the cost of indexing is miniscule, and google having shat the wedding bed over the last 6-7 years

  8. Ads? What ads? by Anonymous Coward · · Score: 0

    What are these ads of which you speak? Raspberry-Pi w/Pi-hole, uBlock Origin, Privacy Badger, No Coin, Neat URL, Token Tracking Stripper, and copious about:config settings to include such goodies as HTTP/S referrer blocking, blocking websites abilities to see my history, etc. What ads?

  9. Remember "Micro$oft" by Anonymous Coward · · Score: 0

    Remember the whole hate for "Micro$oft" as people liked to write. Seems like peanuts compared to Google, Amazon etc.

  10. Links to about:config settings ??? by Futurepower(R) · · Score: 1

    Please provide links to all of the about:config settings.

    I didn't know about these add-ons. Links for Firefox:
    Tracking Token Stripper
    No Coin
    Neat URL

    Block ads on your network with Raspberry Pi and pi-hole

  11. Micro-Amazo-Google? by Futurepower(R) · · Score: 1

    Maybe they will eventually become one company: Micro-Amazo-Google, and carry insufficient management to a new level.

    1. Re:Micro-Amazo-Google? by Voyager529 · · Score: 1

      Maybe they will eventually become one company: Micro-Amazo-Google, and carry insufficient management to a new level.

      And then they'll buy what's left of Sears, the merge with Wal-Mart and Target. The resulting company will be named "Buy-n-Large".

  12. Registered /.ers review of the Win64 model by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * Best part = Linux 64-bit model's faster/more efficient (2x work & 1/2 the time)

    APK

    P.S.=> For a faster/safer/more reliable internet... apk

  13. I'm doing a good job of that myself by Anonymous Coward · · Score: 0

    By using an adblocker, setting up pi-hole, etc.

    Good thing is that I've cut the bandwidth usage down on my network by over 35% simply by doing this.

    So, does this mean I am going to get reimbursed when I hit a data cap from comshit? Nope.

  14. Like their Kindle recommendation? by sn_moore · · Score: 1

    Based on the absolutely useless / unrelated / random "recommendations" Amazon suggest for my Kindle library, I'd say that none of the others big advertisers are exactly quaking in their boots.

    1. Re: Like their Kindle recommendation? by Anonymous Coward · · Score: 0

      Not my experience. My Kindle is pretty good at recommending books I have on my to-read list.

    2. Re: Like their Kindle recommendation? by sn_moore · · Score: 1

      Lucky you. I just last night got recommended one book I bought and read last week. On the website it reckons I'm into romance novels, possibly with werewolves or something. I have never read a romance novel in my life!

    3. Re: Like their Kindle recommendation? by Anonymous Coward · · Score: 0

      did you ever read anything by Chuck Tingle?

  15. Good by Anonymous Coward · · Score: 0

    Get rid of those creeps. Every time I have a new browser that doesn't yet have ad protection plugins, I get hit by malware through their ads. It's insane - it's on news sites, wherever.

  16. Re: I disrupt ads that infect/track/slow you... ap by Anonymous Coward · · Score: 0

    I predict that you'll be spamming this in many more articles and proclaiming yourself as God's gift to Slashdot during the next week.

  17. Re: I disrupt ads that infect/track/slow you... ap by Anonymous Coward · · Score: 0

    You also disrupt Slashdot discussions by posting offtopic spam. Please leave.

  18. Interesting GDPR Test Case Awaits by ytene · · Score: 1

    It is too early to tell [and, I am not a lawyer], but there are aspects of this story which may well fall foul of the new General Data Protection Regulation from the EU, or, perhaps, the related law just passed in California.

    Among the key principles of the GDPR are concepts such as the "Lawful Basis for Processing" and "Consent"...

    Here, the parent is suggesting that because Amazon is the platform on which people make purchases, "Amazon knows what you actually buy" and therefore this gives Amazon the ability to better target advertisements. However, the GDPR "Lawful Basis for Processing" helps to limit the way that companies can use [or abuse] data about us. There are six categories for the Lawful Basis for Processing:-

    1. For the legitimate interests of a data controller or a third party, unless these interests are overridden by the Charter of Fundamental Rights (especially in the case of children).
    2. To perform a task in the public interest or in official authority.
    3. To comply with a data controller's legal obligations.
    4. To fulfill contractual obligations with a data subject.
    5. To perform tasks at the request of a data subject who is in the process of entering into a contract with a data controller.
    6. To protect the vital interests of a data subject or another person.

    Amazon are going to have to rely entirely upon the first of these if they want to use our shopping data to be able to serve tailored advertisements. But here's the rub - is it a valid "legitimate interest" for Amazon, a retail shopping platform, to have the right to serve tailored advertisements? [ And: you need to think beyond the concept that, well, they do this already on their platform - because what has changed is the law. Taking data from the public for one claimed purpose and then using it for another purpose is not legal any more...]

    I haven't checked the detail of the recent California legislation, but it seems to me that the GDPR was conceived and enacted to stop exactly this sort of mega-corporation abuse of our personal data, even if that personal data is just our shopping habits.

  19. I already caught you doing that impersonating me by Anonymous Coward · · Score: 0

    I already caught you impersonating me saying "God's gift" you sick little jealous freak anonymous stalking me instead now https://yro.slashdot.org/comme...

    * You have serious MENTAL issues, you know that?

    APK

    P.S.=> You need to get your head examined - preferably by an exorcist... apk

  20. LOL! I'm FAR more on topic than you Jowie! by Anonymous Coward · · Score: 0

    See subject JEALOUS "Lil' Jowie": You're way off topic STALKING me as usual by UNIDENTIFIABLE anonymous posts - you need to get on topic!

    * Take your own advice & don't just leave - you need to head STRAIGHT to the nearest psychiatric facility + check yourself into it!

    APK

    P.S.=> You're brainwave pattern is OBVIOUSLY "disrupted", lol... apk

  21. Re: I already caught you doing that impersonating by Anonymous Coward · · Score: 0

    If it was an impersonation, it was quite accurate. You are certainly arrogant enough to think you are God's gift to Slashdot. As for me needing help with my mental health, that's actually you projecting your severe issues onto me.

  22. Better for users/Worse for malvertisers by Anonymous Coward · · Score: 0

    APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p (remove spaces between characters & download).

    Yields more security/speed/reliability/anonymity vs. any SINGLE solution (99% of threats = hostnames vs. IP address that most firewalls use) more efficiently/FASTER + NATIVELY 4 less!

    (Vs. "Bolt on 'MoAr' illogic-logic" competitors slowing you, hosts speed you up 2 ways (adblocks + hardcodes u spend most time @) vs. competition loaded w/ security bugs (DNS/AntiVir) + overheads (messagepass ('souled-out' to advertiser addons) + filtering drivers) & their complexity leads to exploitation).

    * ONLY 1 of its kind in GUI on Linux!

    Better vs. Windows model in speed/efficiency/merge.

    APK

    P.S.=> Best program of its kind bar-none & better vs. browser addons + other competitors (full of bugs, excess resource use, slowdown & complexity)... apk

  23. Registered /.ers review of the Win64 model by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * Best part's Linux 64-bit model's faster/more efficient (2x work & 1/2 the time)

    APK

    P.S.=> For a faster/safer/more reliable internet... apk

  24. It was you impersonating me & ? by Anonymous Coward · · Score: 0

    See subject: It PROVES you WISH you were ME - Imitation = Sincerest form of flattery... you're only problem? You're inferior imitation (& inferior, lol).

    * RoTfLmAo...!!!

    APK

    P.S.=> Now, lastly - IF anyone is being ACCURATE here? It's me (about you JEALOUS "Lil' Jowie" (& please - don't imitate me more using 'projection' as you're doing as usual)). Go get mental help - you need it! I mean, lol, YOU nigh constantly STALKING me by UNIDENTIFIABLE anonymous posts indicate severe "StRaNgE" Obsession w/ me on YOUR part... apk

    1. Re: It was you impersonating me & ? by Anonymous Coward · · Score: 0

      You proclaim that you're God's gift to Slashdot, then accuse others of mental illness. You are delusional. Stop spamming and go away.

  25. I am God's gift to you rotten bastards... apk by Anonymous Coward · · Score: 0

    See subject & APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p (remove spaces between characters & download).

    Yields more security/speed/reliability/anonymity vs. any SINGLE solution (99% of threats = hostnames vs. IP address that most firewalls use) more efficiently/FASTER + NATIVELY 4 less!

    (Vs. "Bolt on 'MoAr' illogic-logic" competitors slowing you, hosts speed you up 2 ways (adblocks + hardcodes u spend most time @) vs. competition loaded w/ bugs (DNS/AntiVir) + their overheads (messagepass ('souled-out' to advertiser addons) + filtering drivers) & their complexity leads to exploitation).

    * ONLY 1 of its kind in GUI on Linux/BSD!

    (Much better vs. Windows model in speed & efficiency + new "merge" feature)

    APK

    P.S.=> I use Firefox on Linux & it works like a DREAM w/ hosts. You rotten bastards can benefit from my greatness as God's gift to you... apk

  26. You rotten bastards like & use my work... apk by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * Best part = Linux 64-bit model's faster/more efficient (2x work in 1/2 the time)

    APK

    P.S.=> For a faster/safer/more reliable internet. Even you rotten bastards can benefit from my greatness. God's gift to Slashdot will NEVER be silenced... apk

  27. Impersonating me like you said you would... apk by Anonymous Coward · · Score: 0

    Impersonating me like the obsessed loon/psycho you are & just as you said you would https://slashdot.org/comments....

    * RoTfLmAo - wtf, lmao...

    (To anyone reading - whoever this nutjob is impersonating me & stalking me by UNIDENTIFIABLE anonymous posts really is something - lol!)

    APK

    P.S.=> Grow up - I already posted this before you in this thread directly above you & I didn't call everyone rotten bastards either (wtf - lol!)... apk

  28. That was you impersonating me giving it away by Anonymous Coward · · Score: 0

    That was you impersonating me which you gave away doing it here https://slashdot.org/comments....

    * You need serious loony-bin quality time (lol)....

    APK

    P.S.=> Anyone can see right thru you're twisted whacko loon scheme, lmao... apk

    1. Re: That was you impersonating me giving it away by Anonymous Coward · · Score: 0

      So says the delusional idiot who proclaims himself "God's gift to Slashdot". Shut up, Kowalski.

  29. Zontar = fake name massive human fail by Anonymous Coward · · Score: 0

    See subject: Your MASSIVE FAIL in this life is you're nothing more than a chattering little do-nothing "ne'er-do-well" online & you know it...

    * I know it's you who posted that, Zontar and you who keep impersonating me. Is that the best your "phantasyland FAKE NAME" (for your fake lie of a so-called 'life') can manage being an ANONYMOUS UNIDENTIFIABLE mental loon?

    When a FAKE NAME do nothing like YOU does better than I have? Then talk (you're all talk & no action)...

    You can't help you're an immature little BUTTHURT no-mind, lol! I blew you away in TONS OF PLACES and easily dust your no-mind bullshit blatherings.

    APK

    P.S.=> The TRUE PRICE of your UNIDENTIFIABLE FAKE NAME do-nothing selves like you that I can ALWAYS CASH IN ON (lol) is that I can use FACT/TRUTH on them to SHATTER their all TOO fragile delusional egos that they actually know A DAMN THING in computing, lol... apk

    1. Re: Zontar = fake name massive human fail by Anonymous Coward · · Score: 0

      APK logic... you're responding to a supposedly anonymous unidentifiable user, yet you're certain it's Zontar. You're just not very smart.

  30. You'd like it to appear that way by Anonymous Coward · · Score: 0

    See subject: ANYONE w/ a brain can see thru that puny ploy of yours you give away as you impersonate me to do it https://slashdot.org/comments....

    * You DO need serious "loony-bin" quality time!

    APK

    P.S.=> Do you REALLY honestly think you're fooling anyone but yourself with such childish antics? Clue - You're not... apk

    1. Re: You'd like it to appear that way by Anonymous Coward · · Score: 0

      Let me help you out here. No one gives a shit if you're being impersonated. The result is the same, in that a shitpost is added to the comments. You've treated everyone on Slashdot like shit for we'll over a decade, then you cry whenever someone supposedly does something back to you. The sum of your behavior over the past decade far outweighs anything that anyone here has supposedly done to you. Get the fuck over yourself. No one cares but you.

  31. No YOU CARE & your reply proves it by Anonymous Coward · · Score: 0

    See subject & you start w/ ME 1st as always (except now by UNIDENTIFIABLE anonymous STALKING me) & you try play "victim"?

    LMAO!

    * Please...

    APK

    P.S.=> Again - WHO THE HELL DO YOU THINK YOU'RE "FOOLING" OTHER THAN YOURSELF, you psycho little TRANSPARENT easily seen thru loon? apk

    1. Re: No YOU CARE & your reply proves it by Anonymous Coward · · Score: 0

      I care to the extent that I want Slashdot to be free of your spam. I'm no victim here. I'm being an asshole because that seems to be the only thing that might get through to someone like you. I'm calling you a spammer because that's what you are, and because Slashdot users are tired of seeing your spam posted and reposted. You also lack any civility and I'm not even sure you're capable of posting a coherent thought.

      I'm not interested in impersonating you and I don't even know if anyone is actually doing so. However, I have no problem with someone doing so to an asshole like you. Don't like it? You brought this on yourself by being an asshole on this site for over a decade.

  32. What you replied to != me by Anonymous Coward · · Score: 0

    What you replied to != me - it's the "impersonator" of ME again I caught doing "God's gift" replies practically admitting that too https://slashdot.org/comments....

    * Which IS PROBABLY JUST YOU up to "bitch games"...

    APK

    P.S.=> "You & yours" need some SERIOUS "loony-bin QUALITY time"... apk

    1. Re: What you replied to != me by Anonymous Coward · · Score: 0

      If you are APK, you seem particularly butthurt about this alleged impersonation. You claim it's an advertiser or competitor doing this alleged impersonation. If your hosts file engine blocks ads, why would an advertiser be providing links to it and then posting favorable reviews?

  33. Who CARES what u think! by Anonymous Coward · · Score: 0

    I don't & YOU try "play victim" & you STALK + IMPERSONATE me a-hole you admit you are? I'm on topic (ads) - you're not @ ALL!

    APK

    P.S.=> Clue: Advertiser/webmaster/WEAK INFERIOR COMPETITOR, I see you (nobody else would bitch about my FREE, NATIVE, SUPERIOR solution that gives them more SPEED/SECURITY/RELIABILITY & ANONYMITY online)... apk

  34. Not butthurt: Worse... apk by Anonymous Coward · · Score: 0

    See subject: 1st of all NOBODY likes being impersonated - especially off-topic OR saying "I'm God" (which I would n't say) https://slashdot.org/comments....

    * So do you understand now?

    APK

    P.S.=> The offtopic ones are TRYING to make me look like a 'spammer' which I'm not as I ONLY POST ON HOSTS WHERE THEY APPLY ON TOPIC (which is how I 'id' OR how YOU can 'id' when I am being impersonated & I say that vs. that link above BUSTING those responsible for the latest "APK is GOD's GIFT" saying I say that - I DO NOT)... apk

  35. Bezos and Amazon are setup as Vertical Integrators by rahvin112 · · Score: 2

    Bezos and Amazon are setup as Vertical Integrators like the Robber Barrons of the 19th Century. Not content to own a simple steel mill Carnegie realized he could drive costs down by owning the coal mines, the railroad and everything else that supplied his steel empire. Bezo's is following the tradition, not content with a marketplace of goods he's moving into delivery of those goods and production of the goods themselves. He will continue to expand these things just like he'll expand the digital side of the business by moving into advertising and all kinds of other services.

  36. I disrupt ads that infect/track/slow you... apk by Anonymous Coward · · Score: 0

    See subject & APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p (remove spaces between characters & download).

    Yields more security/speed/reliability/anonymity vs. any SINGLE solution (99% of threats = hostnames vs. IP address that most firewalls use) more efficiently/FASTER + NATIVELY 4 less.

    (Vs. "Bolt on 'MoAr' illogic-logic" competitors slowing you, hosts speed you up 2 ways (adblocks + hardcodes u spend most time @) vs. competition loaded w/ security bugs (DNS/AntiVir) + overheads (messagepass ('souled-out' to advertiser addons) + filtering drivers) & their complexity leads to exploitation).

    * ONLY 1 of its kind in GUI on Linux!

    Better vs. Windows model in speed/efficiency/merge.

    APK

    P.S.=> Best program of its kind bar-none & better vs. browser addons + other competitors (full of bugs, excess resource use, slowdown & complexity)... apk

  37. Registered /.ers review of the Win64 model by Anonymous Coward · · Score: 0

    Your software is just fine - well written, functional... I'm going to continue using the Host File Engine by mmell February 17, 2017

    Your premise that hostfiles are a good way to deal with advertising and malvertising is quite valid - by JazzLad April 20, 2016

    his hosts program is actually pretty good by xenotransplant August 10 2015

    his hosts tool is actually useful for those cases in which one does indeed want to locally block stuff outright while consuming minimum system resources by alexgieg September 25 2015

    I like your host file system by Karmashock September 09 2015

    that APK guy, I use his host file by rogoshen1 Tuesday March 03, 2015

    I personally use a HOSTS file blocker produced from a genius called APK by 110010001000 October 27 2017

    * Best part = Linux 64-bit model's faster/more efficient (2x work & 1/2 the time).

    APK

    P.S.=> For a faster/safer/more reliable internet... apk

  38. Say what you want ... by Anonymous Coward · · Score: 0

    ... about Amazon and Bezos, but at least they have some soul. They truly do care about their customers/users.

    Facebook and Google don't give a flying eff about theirs.

  39. Re: I already caught you doing that impersonating by Anonymous Coward · · Score: 0

    What you call impersonation, I call parody. You've brought this upon yourself. You can drop the sanctimonious and hypocritical bullshit about stalking and impersonation. Parody is protected speech, and those posts are obvious parodies of you.

    You treat your fellow users with contempt, demanding to know what software they've written. You show a lack of regard that they contribute to society in other areas. You say that you're one of the few people who actually does anything useful, which is supremely arrogant.

    Calling other users rotten bastards and proclaiming to be God's gift to Slashdot is a caricature of you. Yes, it's exaggerated, but it's based on your behavior.

    It gets reposted repeatedly, even when it's offtopic, because you do the same thing. Your posts are generally considered offtopic, despite your insistence otherwise. And when you're moderated as such, you repost over and over until the moderators move on to other articles. That's why you're considered a spammer. You've made it clear that you're going to spam your posts to somehow prove your superiority over the owner of this site. You are a spammer.

    Oh, you don't like the parody? Good. Most of us don't like your behavior, yet you haven't changed it. If you won't change, why should anyone else?

    You love to attack others, but you can't take it when the favor is returned. Too bad. You should have thought of that before choosing to be an asshole.

  40. Re:Bezos and Amazon are setup as Vertical Integrat by Anonymous Coward · · Score: 0

    Exactly - examples - Amazon branded (Amazonbasics) items which could quickly slide into Amazon made items: batteries, tablets, coffee makers, cameras, phones, headphones, cables, backpacks, bed frames, scissors, lights, luggage ... and so on. Economies of scale upon economies of scale. Scary and powerful. It destroys the reseller model pretty much - with Walmart and Amazon pretty much the only two left standing on the consumer side - then on the infrastructure side, you have Amazon AWS, Microsoft Azure and Google with not much other current viable competition. My personal guess is AI (more accurately good ES - expert systems) will make the big changes and whomever can retool to leverage ES will be the next big thing. Similar to the massive upheaval created by automation/cars/factories. ES will not just disrupt but redefine industries... OR NOT?