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Driverless Startup Zoox Suddenly Removes CEO

Last month, Bloomberg shed some light on a secretive Australian startup called Zoox that is working on an autonomous vehicle unlike any other. It can reportedly make noises to communicate with pedestrians and drive bidirectionally, meaning it can cruise into a parking spot one way and cruise out the other. Today, it is being reported that their CEO Tim Kentley-Klay is being dismissed from the company after closing a massive financing round in July to the tune of $500 million. From the report: Kentley-Klay tweeted on Wednesday that the firing came "without a warning, cause or right of reply." "Today was Silicon Valley up to its worst tricks," he wrote. Jesse Levinson, the company's other co-founder and current chief technology officer, will be promoted to president, said a person familiar with the decision who asked not to be identified because the discussions are private. The person declined to offer an explanation for the move. Carl Bass, the former CEO of Autodesk and a Zoox board member, was named executive chairman for the company.

In an emotional missive on Twitter, Kentley-Klay criticized the board for their decision. "Rather than working through the issues in an epic startup for the win, the board chose the path of fear," he wrote, charging that the directors were "optimizing for a little money in hand at the expense of profound progress." Before starting Zoox, Kentley-Klay was offered a job with Google's self-driving project, now called Waymo. He turned it down, and has touted Zoox's strategy of building its own vehicles for full autonomy as wiser than the standard approach of retrofitting existing cars that Alphabet Inc.'s Waymo and others are taking. The Zoox board, which includes Levinson, voted to oust Kentley-Klay, said the person familiar with the situation.

58 comments

  1. Give them letters from the start of the alphabet by Anonymous Coward · · Score: 0

    That will help them.

  2. Why does this matter? by Anonymous Coward · · Score: 0

    "Random startup loses its CEO"... who cares? Are we trying to hype up this specific startup? Did the people who currently own Slashdot put money into this startup in a previous round and don't want to risk losing it all?

    1. Re:Why does this matter? by Entrope · · Score: 1

      Something like that, I think. "Bidirectional driving"? Wait until they hear about this upcoming innovation called "reverse gear"!

    2. Re:Why does this matter? by Anonymous Coward · · Score: 0

      Its a scam of some sort.
      Whenever you read "technology" and "Australia" in the same sentence, just remember that the local government made all such talk with us foreigners illegal.

    3. Re:Why does this matter? by 91degrees · · Score: 2

      Most cars aren't designed to drive the entire journey in reverse.

    4. Re:Why does this matter? by mandark1967 · · Score: 1

      That depends on the length of the journey.

      P.S.

      It almost sounds like you stopped believin'

      --
      Sig Follows: "Suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself." -- Mark Twain
    5. Re:Why does this matter? by nospam007 · · Score: 2

      ""Random startup loses its CEO"... who cares?"

      You missed the joke. Driverless company removes the driver from its board.

    6. Re:Why does this matter? by q_e_t · · Score: 2

      Driverless company now ruddlerless, surely?

    7. Re:Why does this matter? by 91degrees · · Score: 1

      Well, what do I know? I'm just a city boy, born and raised in South Detroit.

  3. Elon Musk should hire the guy. by Anonymous Coward · · Score: 0

    Tesla lost two more "chip architects" just the other day, https://electrek.co/2018/08/20/tesla-loses-chip-architects-autopilot-3-0-hardware/, and while "driverless car" Agile developers come dime a dozen, this guy can also close deals with investors.

    1. Re: Elon Musk should hire the guy. by Anonymous Coward · · Score: 0

      Just imagine the Twitter shitstorm that Grimes's ex will release when the Tesla board gives him the boot.

    2. Re: Elon Musk should hire the guy. by Anonymous Coward · · Score: 0

      Elon Musk has hired Goldman Sucks to jerk him off his private fantasy. BoD has hired their own bankers. Bankers that specialize in "recapitalization", aka bankruptcy. You do the math, but Elon Musk will be living on Rei's couch in 3 months maybe, 6 months definitely.

    3. Re: Elon Musk should hire the guy. by Anonymous Coward · · Score: 0

      After Goldman Sachs is finished with Tesla, Tesla investors like Rei will not have a couch to cuddle with Musk on. They'll be lucky if they have all their body parts, actually.

  4. Re: Give them letters from the start of the alphab by Anonymous Coward · · Score: 0

    Which are these letters, f, u, c, k and o, f, f?

  5. That guy was too busy by Eric.pl · · Score: 0

    You better be lazy : https://science.slashdot.org/story/18/08/22/208212/new-research-suggests-evolution-might-favor-survival-of-the-laziest

    1. Re:That guy was too busy by Anonymous Coward · · Score: 0

      I got that covered. Suck on it losers!

  6. Weird strategy by JaredOfEuropa · · Score: 5, Insightful

    [Kentley-Klay] has touted Zoox's strategy of building its own vehicles for full autonomy as wiser than the standard approach of retrofitting existing cars that Alphabet Inc.'s Waymo and others are taking

    Why is that wiser? The problem with today's autonomous cars isn't getting the (retrofitted) car to do what it needs to do, it is figuring out what it needs to do based on available data from its sensors. That problem doesn't really change if you build a vehicle with autonomy in mind; it'll have to navigate the same roads as retrofitted cars and deal with the same conditions.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    1. Re:Weird strategy by Anonymous Coward · · Score: 2, Insightful

      It's wiser because it raises more VC money. You need to say "oh, we're doing something in way X which is different from Google and that's how we plan on competing successfully against them".

    2. Re:Weird strategy by 91degrees · · Score: 1

      It does seem like an odd strategy. It's a good idea but it feels like something that requires the self-driving part to work. I mean, maybe they have a business plan that involves licensing the designs once self driving cars are fully available, or maybe they'll actually get the product to market just in time but this seems like they're starting way too early.

    3. Re:Weird strategy by Type44Q · · Score: 1

      Why is that wiser?

      Because the car-part is easy; just... 3D-print that bitch or something. You really only need a few moving parts: two doors, five wheel-shaped bits (one for the dash) and some buttons for the interior.

      How hard is that??

    4. Re:Weird strategy by Anonymous Coward · · Score: 0

      Possibly irrelevant but humorous anecdote, the movie "Knight Rider 2000" released in 1991 demonstrated a self-driving car kit(t) that could be installed into practically any vehicle. A '57 Chevy as used as an example. The self-driving kit(t) eventually drove off of a dock or bridge, or something, into water which fully submerged the vehicle. The vehicle had not been retrofitted to be submersible and promptly failed, leaving its passengers to fend for themselves.

      Captcha: "gasping"... ???

    5. Re:Weird strategy by Anonymous Coward · · Score: 0

      Why is that wiser?

      I'm not sure I'd agree that it is wiser.

      Making cars is hard, and all of the lessons learned in terms of safety and engineering aren't something you pick up easily.

      Tesla is famously struggling to build as many cars as they promised, to maintain production quality, and to deliver actual products.

      I hear about a driverless-car startup who wants to build their own cars, and I think "wow, these guys are awfully full of themselves", because now they have two areas where they have no proven track record of actually building something.

      I figure this company will produce low quality vehicles, with safety and mechanical issues, and never be able to ramp up production to any meaningful levels.

      Whatever, yet another startup which will probably crash and burn anyway.

      As to the CEO? Well, I'm afraid my ability to muster sympathy for the plight of the poor, downtrodden CEO is non-existent. Most CEOs are overpaid assholes, and I don't much care if they lose their jobs. Even more so for a Silicon Valley startup.

    6. Re:Weird strategy by stephanruby · · Score: 2

      That problem doesn't really change if you build a vehicle with autonomy in mind; it'll have to navigate the same roads as retrofitted cars and deal with the same conditions.

      The problem does change. It becomes simpler on one hand and it becomes more complicated on the other.

      By simpler, I mean it no longer needs to be unidirectional. The electric driverless car essentially becomes an electric driverless robot. It can go forward and backward. It can move sideways into parking spaces (all of this, assuming it makes its intentions clear to other drivers/pedestrians). It doesn't need a full windshield with maximum visibility for the human driver. And in China (and at least one of the major investor in Zoox is coming from China), the cities have already decided that they'll make special roads for driverless vehicles, thus simplifying many initial problems during their formative years.

      On the other hand, it becomes more complicated. In San Francisco, the driverless cars tested by GM do not understand hand signals ceding priority given by other drivers. And the other drivers do not understand that they're interacting with a robot (and not the human backup safety driver inside the vehicle). The same goes for pedestrians crossing the streets (who are trying to make eye contact with the backup driver to know that it's safe to cross). Or the frustrated bicyclist that wants the driverless car behind him to pass him, but the car won't because it wants to maintain too large a buffer between the bicyclist and its bumpers.

      And I haven't even brought up passengers. The behavior of the passengers will have to adjust as well. Already, I see too many people trying to catch their Uber/Lyft before the human driver even gets a chance to approach the curb to pick them up. The behavior of passengers will only get worse (before it gets better) when they know it's a robot and not a live human being that could potentially scold them for their potential erratic behavior. In other words, just like a human driver would be able to do, those driverless cars will need to be able to communicate with those passengers both inside the vehicle and outside the vehicle (and not just through the app on their phone).

    7. Re:Weird strategy by Anonymous Coward · · Score: 0

      It's because the vehicle can be a completely different shape than normal vehicles -- at least theoretically, if you don't require there be space for people inside. (Think: Big, robot-vacuum looking things, sensor in the middle of the vehicle looking out in 360 degrees, etc.)

    8. Re:Weird strategy by hawk · · Score: 2

      A simple electric charge on the door handle until the vehicle stops will quickly solve this passenger behavior . . . :)

      hawk

    9. Re:Weird strategy by Darinbob · · Score: 1

      You forgot the seats.

    10. Re:Weird strategy by Darinbob · · Score: 1

      It's a startup. OF COURSE the founders are too full of themselves.

  7. Please change the title to: by captbollocks · · Score: 4, Funny

    Driverless startup becomes driverless

  8. Re: Give them letters from the start of the alpha by Anonymous Coward · · Score: 0

    That was what he told your mother after he was done with her. And then you were born.

  9. Eat your own dog food! by Opportunist · · Score: 3, Funny

    Driverless startup eliminates driver.

    Finally a company that puts its money where its mouth is!

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Eat your own dog food! by Vitriol+Angst · · Score: 2

      When the headline is; "Expired Copy of TurboTax Replaces CEO" then I'll know they are serious about automation.

      --
      >>"ad space available -- low rates!!!"
    2. Re:Eat your own dog food! by Opportunist · · Score: 1

      No, that's the replacement for the CFO.

      CEOs are still analogue, you replace them with magic 8-balls

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    3. Re:Eat your own dog food! by Darinbob · · Score: 1

      The primary purpose of a startup CEO is to say "dude, can you lend me some money?"

  10. "in an epic startup for the win..." by Anonymous Coward · · Score: 0

    I am fine w/ this person being removed

  11. Mechanical Turk by grungeman · · Score: 1

    I don't know anything about this story but wouldn't it be funny if it turned out that some "driverless" car companies had cheated by placing a dwarf driver under the engine hood, just like it was done with the Mechanical Turk (https://en.wikipedia.org/wiki/The_Turk)?

    --

    Signature deleted by lameness filter.
    1. Re:Mechanical Turk by Anonymous Coward · · Score: 0

      No, that wouldn't be funny at all! Protect the small people!

    2. Re:Mechanical Turk by Spamalope · · Score: 1

      Remote drone pilots...

      With skill honed playing GTA, the service is sure to be a smash hit.

    3. Re:Mechanical Turk by Gilgaron · · Score: 1

      If the latency to offshore tech support offices was low enough, that might actually work if the 'autopilot' was good enough that it only needed minimal inputs.

    4. Re: Mechanical Turk by Anonymous Coward · · Score: 0

      Iâ(TM)m working for a âleadingâ(TM) self driving startup and thatâ(TM)s pretty much what we do, except the human is sitting in an office to decide on behalf of the car. It mostly works but the drivers inside, as well as the remote one, are freaking out about it but are also afraid to say anything due to fear of getting fired. Even with modern cameras and displays it is much harder to discern distance, speed and direction from multiple moving object. This allows us to do investors and media demos that are more impressive than what our AI technology is actually capable off.

    5. Re:Mechanical Turk by q_e_t · · Score: 1

      They already have remote drone pilots. Drones in Afghanistan (both UK and USA) were flown from some place in the middle of the USA. It was reported on pretty extensively.

    6. Re: Mechanical Turk by grungeman · · Score: 1

      Whoa, is this a true story? I wouldn't even be surprised if it was.

      --

      Signature deleted by lameness filter.
  12. Re: Give them letters from the start of the alphab by Anonymous Coward · · Score: 0

    Very pertinent to Donald TRUMP, I Might Add.

    too bad for everyone else that the best part of you ran down the crack of your mom's ass and became a cumm stain on the bed sheets at motel 6. she should have swallowed you and done the world a favor.

  13. Re: Give them letters from the start of the alphab by Anonymous Coward · · Score: 0

    And you know about that because you were the cuckold in the room, Donald.

  14. Startup without a car driver is without a driver! by Anonymous Coward · · Score: 0

    News at 11!

  15. I know why I'd remove the guy. by OwP_Fabricated · · Score: 4, Insightful

    "Rather than working through the issues in an epic startup for the win"

    Anyone who uses a phrase like this unironically probably isn't someone I'd want as CEO.

    1. Re:I know why I'd remove the guy. by Type44Q · · Score: 1

      Ha! I said the exact same thing just below...

    2. Re:I know why I'd remove the guy. by OwP_Fabricated · · Score: 1

      "Uhhh listen, just because my hella-lame board of directors didn't want to go with my astoundingly le-epic for the win bacon start up plan didn't mean they had to have security wheel me out to the parking lot in my Aeron chair" - totally normal CEO

    3. Re:I know why I'd remove the guy. by shess · · Score: 1

      "Rather than working through the issues in an epic startup for the win"

      Anyone who uses a phrase like this unironically probably isn't someone I'd want as CEO.

      They just finished a financing round. He's probably been forced to be upbeat in front of a new group of clueless older white men every single day for the past six months. It takes awhile to detox from something like that.

  16. No wonder... by Type44Q · · Score: 2

    Rather than working through the issues in an epic startup for the win

    No wonder they fired this asshole; he can't even speak properly.

  17. "without a warning, cause or right of reply." by drinkypoo · · Score: 3, Insightful

    So is this an internal coup, or did the board just find out about something this guy has done which will cause problems for the company? Either way, there's no meat with these potatoes. Show me this meal again when it's complete.

    As far as bidirectional vehicles go, they only make sense for delivery vehicles. They make zero sense for passenger vehicles, because passengers want to face forward. For deliveries, though, there are a handful of compelling reasons to use them, which I've posted about before. The primary reason is to deal with tight driveways. They don't make sense unless your sensors are very cheap, though, since you need twice as many of them. If Velodyne comes through on their promise of $50 LIDAR then maybe it's feasible.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:"without a warning, cause or right of reply." by PPH · · Score: 1

      Some LIDAR units operate through 360 degrees. So no additional units would be needed.

      --
      Have gnu, will travel.
    2. Re:"without a warning, cause or right of reply." by Darinbob · · Score: 1

      The board owns the company. The CEO may have potentially started it by begging for money, but the board were his bosses.

  18. Gad-Zooks! by Anonymous Coward · · Score: 0

    Gad-Zooks! They lost a CEO!

  19. Agree in general by JMZero · · Score: 1

    I'm sure there's some parts of their design that could help... but it's going to be a small-constant-factor improvement that won't make up for a gap on the AI side.

    What it really adds is a bunch of complications around designing a car and making the wheels turn and what not.

    --
    Let's not stir that bag of worms...
  20. Re:Military contracts by q_e_t · · Score: 1

    Actually in WW2, I don't think the Italians had a reversible armoured car, but the UK, France and Germany did (two driving positions, and either respectable or as fast in reverse).

  21. Makes Sense by tkotz · · Score: 1

    Now both the company and the product are about removing the person at the helm.