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IBM CEO Joins Apple In Blasting Data use By Silicon Valley Firms (bloomberg.com)

IBM CEO Ginni Rometty joined a growing chorus of tech executives lambasting web platforms, like Google and Facebook, over their collection of user data and urged governments to target regulation at those companies. Bloomberg reports: Without naming company names, Rometty pointed to the "irresponsible handling of personal data by a few dominant consumer-facing platform companies" as the cause of a "trust crisis" between users and tech companies, according to an advanced copy of her remarks. Rometty's comments, given at a Brussels event with top EU officials Monday, echoed recent statements by Apple CEO Tim Cook, who in October slammed Silicon Valley rivals over their use of data, equating their services to "surveillance."

IBM meanwhile has seen revenue decline since Rometty took the CEO role in 2012, largely due to falling sales in existing hardware, software and services offerings. She has since been trying to steer IBM toward more modern businesses, such as the cloud, artificial intelligence, and security software. Seeking to separate IBM -- which operates primarily at a business-to-business level -- from the troubled tech companies, Rometty said governments should target regulation at consumer-facing web platforms, like social media firms and search engines. In particular, Rometty pushed for more measures around the transparency of artificial intelligence as well as controversial rules around platform liability.

63 comments

  1. Watson Health by Anonymous Coward · · Score: 0

    Hmmmm...it's not like Rometty's trying to cover up that fiasco. Or what about those Email Marketing firms IBM bought within the last few years; is Rometty going to hold IBM accountable for those under the same platform liabilities? Face it, IBM is as much of a culprit as these other web platforms!

  2. IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

    Unlike Apple, who, you know, *makes stuff*, IBM has... What? An overhyped AI engine that's not shown application besides jeopardy?

    I guess there's maintenance on mainframes?

    - cloud? Nope
    - databases? Maybe?
    - computers?

    So 'joining' Apple is a bit of a stretch to but them in the same league?

    1. Re:IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

      Beware you don't wake the Nazgul.

    2. Re:IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

      We're in the thick client cycle. Servers are being virtualized and distributed computing is currently back. This was the same as Multics. The systems will become too complex. For want of power we will apply another layer of indirection. Just as Unix simplified and ignored distributed compute of Multics, once the current cycle of compute as a service runs its course IBM and the Big Iron will be back in play. We'll have a decentralized cross platform OS that acts like a single machine again. That should have been cluster compute, ala Beowulf Cluster, but no Big Blue-like company, say MS, stepped up and gave us a simple end user UI.

      GPUs are just glorified FPUs, i.e., math co-processors, like the 80386 / 486 SX vs DX. Now the Floating Point Units are being integrated with the CPU (AMD APU Accelerated Graphics + CPU, and IBM has been doing this as well). Heterogeneous compute (C that runs both on GPU and CPU and shared memory) is coming. That will happen before the decentralized OS. Consumer will need an OS that thinks like a Super Computer, and IBM has been working on them.

      However, the common man fails to understand that since MS, Apple, IBM, Google, Facebook, and etc. Big Techs are in deep with the state government, a different set of rules applies to them, we don't live under capitalism. When Apple wins an injunction against Samsung their sales stop, when Samsung wins an injunction in court against Apple, Obama steps in and cancels the Judge's orders. See? Big Tech like IBM, Apple, Facebook, etc. are part of the government.

      I say this to aim my mental weaponry directly at these Social Media fools who are now so deep in bed with the surveillance state that the First Amendment should apply to them. You see, if you take government benefits then you're beholden to the US Constitution, this is why colleges are required to permit free speech (but many limit it to a single zone). Big favors, like presidents cancelling lawful sales injunctions, or alphabet soup corporate espionage being done on their behalf can be reasoned as Big Tech accepting government benefits.

      Beware of Zombies, their bite is infectious. Remember: Shoot 'em in the Head, they Stay Dead.

    3. Re:IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

      GPUs are just glorified FPUs, i.e., math co-processors, like the 80386 / 486 SX vs DX. Now the Floating Point Units are being integrated with the CPU

      Erm, not quite.

      The 386SX had a 16-bit external memory bus compared to the 386DX's 32-bit memory bus. This let you use less expensive 16-bit memory DIMMS.

      The 387 was the FPU for the 386. In the 486 the FPU was integrated on the same die as the CPU.

      The only thing that's analogous here is that you can put a GPU on the same die as the CPU and FPU.

      Not that any of this has anything to do with IBM and Apple trying to shame Google and Facebook.

    4. Re: IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

      You are mistaken on so many levels. Distributed computing is exactly what those consumer platforms have been doing for the past 2 decades. At a scale that IBM has never applied its technology.

      Have a large bank with 1 to 100 millions accounts? Call IBM and get a mainframe (run Linux on it though and stay away from their siren calls to their dinasaur OS MVS or VM with Java extensions).

      Have ambitions to grow to 100s of millions to billions of accounts served over the web? Use Amazon or Google cloud plus scale-tried and tested open source tech. Perhaps hire a few senior engineers from Twitter or Facebook.

    5. Re:IBM dead, doesn't know it yet. by Anonymous Coward · · Score: 0

      Machine Learning is moving to separate processors on system-on-a-chip designs. So there are big/small CPU's, GPU's, MLPU's which have data and processors right next to each other. ML is basically glorified image processing where they moved away from having single global functions like blurring, sharpening and contrast control to making use of per pixel neighborhood calculations like selective sharpening. Even speech recognition is moving to the local device.

      But it's not like these companies aren't making use of surveillance technology for there own benefit. In the UK there are recruitment agencies "retained by the electronics and embedded industry" that instantly stampede any person who dares send their resume by Email to non industry company.

  3. Just wait a bit. by Gravis+Zero · · Score: 2

    IBM is just trying to get the same payoff that Apple got. I'm certain they would be equally willing to do a 180 on this issue too.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:Just wait a bit. by Anonymous Coward · · Score: 1

      Except Apple got that payoff the old fashioned way: by threatening to switch the default to Bing. They in fact did switch to Bing for Siri searches. (And maybe Spotlight searches? The random ways iOS (and macOS for that matter) hit web services for various interactions make it hard to be clear what is doing what.) Then Google gave them a few billion dollars and now everything to back to using Google.

  4. Ad brands by AHuxley · · Score: 1

    only know how to go full ads.
    Microphone, camera collection, encryption thats ad ready.

    --
    Domestic spying is now "Benign Information Gathering"
  5. Ditto by Anonymous Coward · · Score: 0

    #MeToo

  6. I'm sorry, Facebook/Google? by fustakrakich · · Score: 5, Interesting

    What about Equifax, and Wells Fargo, etc etc etc, and the damn NSA???

    Crying about Facebook is a bullshit distraction.

    --
    “He’s not deformed, he’s just drunk!”
    1. Re:I'm sorry, Facebook/Google? by Narcocide · · Score: 1

      They affected us all personally by mandating that Microsoft address their already crippling Windows security issues by ignoring them and making even more security issues to boot - a process that continues to this very day despite global awareness that it is possible to do better.

    2. Re:I'm sorry, Facebook/Google? by youngone · · Score: 2

      IBM CEO Ginni Rometty is annoyed she's stuck at IBM and nobody takes her seriously.

    3. Re:I'm sorry, Facebook/Google? by Anonymous Coward · · Score: 0

      I'm sorry, did you just lump "us all" under "Microsoft users" for some reason? Why is that? The NSA didn't "mandate" M$ have flaws AFAIK. They just found a few they chose not to disclose, unless you have add'l info?

    4. Re:I'm sorry, Facebook/Google? by Narcocide · · Score: 1

      Unless you have additional information you're not sharing, I maintain that my analysis of the situation is correct and you're just blowing smoke.

      Also, yes, I do lump all of us in as victims of Microsoft's and the NSA's crimes, whether we use Microsoft software or merely breathe the same air as someone who does.

    5. Re: I'm sorry, Facebook/Google? by Anonymous Coward · · Score: 0

      Ah yes, nicely done trying to shift the burden for us to explain why your fantasy isn't true.

    6. Re:I'm sorry, Facebook/Google? by Anonymous Coward · · Score: 0

      Equifax and Wells Fargo are small cry when compared to Face*k. The NSA is the NSA when know it's evil. Now Face*k actually claims to promote peace, love and understanding among humanunkind. That's hypocrisy that we should call to task.

    7. Re:I'm sorry, Facebook/Google? by Anonymous Coward · · Score: 0

      No names were called. Besides, Google's heap of data about users and its growth rate ridicule NSA's collection of data. It's like comparing the ocean with a creek.

    8. Re:I'm sorry, Facebook/Google? by GuB-42 · · Score: 1

      Equifax, Wells Fargo and the NSA are not IBM's competitors, In fact I wouldn't be surprised if they were major IBM customers.
      Amazon, Google and Microsoft are competitors, Facebook is most likely indifferent so there is no harm (for IBM) to include them.

      When companies like Apple and IBM criticize Google and others on privacy grounds, they don't do it because they care about you. They do it because they know that these companies have no other choice since it is their business model. Apple and IBM make money in other ways, like selling overpriced hardware, and if legislation restricts data collection, they will gain a competitive advantage.

  7. A little late by Anonymous Coward · · Score: 0

    I like how these people come out and take a bold stand only after they have assessed that the public doesn't trust the big tech companies.
    I can't tell if it is a genuine moral concern or just a calculated sociopathic gesture done to remain favorable amongst the mob.

  8. He forgot one by Anonymous Coward · · Score: 0

    Companies that force their customers into full and partial operating system upgrades against their will.

  9. Pot meets Kettle. by geekmux · · Score: 1, Insightful

    Hey Rometty, how many patents did your company lock up in the last decade? How much innovation has IBM directly stifled due to an unending desire to grow a patent war chest?

    I'm certainly not here defending the likes of Google or Facebook, but I sure as hell don't need IBM to dictate how corporations should act.

    Shut the fuck up. You can speak when you're not drowning in your own hypocrisy.

    1. Re:Pot meets Kettle. by Anonymous Coward · · Score: 0

      "How much innovation has IBM directly stifled due to an unending desire to grow a patent war chest?" To be double-back-fair, is that really IBM's fault though? Or is it the paradigm that results from the current patent system by default?

    2. Re:Pot meets Kettle. by geekmux · · Score: 2

      "How much innovation has IBM directly stifled due to an unending desire to grow a patent war chest?" To be double-back-fair, is that really IBM's fault though? Or is it the paradigm that results from the current patent system by default?

      Sorry, but it's rather easy to dismiss this inherently greedy mentality when you're a company the size of IBM that hardly needs to thrive and survive solely on their ability to warehouse patents and stifle innovation.

      Because of this fact, they cannot hide or dismiss their involvement in this. Bad behavior is bad. I'm not about to reward IBM for acting like every other capitalist. No doubt the patent system needs change, but sadly it is because of unethical abuse like this.

    3. Re:Pot meets Kettle. by boulat · · Score: 2

      Kind of ironic of IBM to talk about irresponsible handling of personal data given their Nazi history

    4. Re:Pot meets Kettle. by Anonymous Coward · · Score: 0

      "No doubt the patent system needs change, but sadly it is because of unethical abuse like this." = You are entering the chicken vs egg debate without realizing it. I'm saying the regulatory system allowed = created this.

      If it weren't IBM exploiting it, and it's not only IBM nor were they the first, it would be someone else - and not even necessarily a US owned company. These are major problems that IBM is a bit player in.

      To blame them for bad behavior is to blame the ocean for being wet. Yes, it's wet. Nobody was going around that by suggesting there's a reason that is so.

  10. There is something SUPERFISHy about this comment by Anonymous Coward · · Score: 0

    Take a well respected company and sell of it's intellectual property so that a Chinese company can profit off it by leveraging it's customers to collect data? That's apparently OK. But if Google or Facebook does it then nooooo.

  11. Piss off IBM by Anonymous Coward · · Score: 0

    Any company that would align itself with apple should just shut the fuck up. You lose all credibility when you make a deal with apple.

  12. ironic by Anonymous Coward · · Score: 0

    this from a company that pioneered collection and processing of user data with the nazis during WW2: IBM and the Holocaust.

  13. IBM missed their opportunity by jezwel · · Score: 1

    IBM isn't at the forefront of this action so of course they will be backing anything that takes down their competitors a notch or ten.

  14. Android tracking by Anonymous Coward · · Score: 0

    My next phone will NOT be an android unless I can confirm that I am not being tracked left right and center. I detest the information gathering of these companies, which is potentially very dangerous for democracy (consider the Nazis, or recent communist China re state control of our privacy).

  15. Slammed and Blasted by pjrc · · Score: 4, Insightful

    Anyone notice how much the worded "Blasted" and "Slammed" are used by modern journalism?

    Does everything have to read like professional wrestling commentators?

    1. Re:Slammed and Blasted by somenickname · · Score: 2

      It's not professional wrestling. You're starting to see a generation of journalists who have had access to internet porn for most of their lives. In the near future, it will be possible to determine a journalists pornographic predilections just by feeding all their headlines into an algorithm.

    2. Re:Slammed and Blasted by antdude · · Score: 1

      Don't make us slam and blast you! :P

      --
      Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
    3. Re:Slammed and Blasted by Anonymous Coward · · Score: 0

      We have the same with "Nix" for "Deprecate" or "Cancel". Fewer letters make headlines fit in smaller spaces and so do "Slam", "Blast", maybe "Dig" as in "Why Do Millennials Dig..."
      Some perfectly ordinary verbs like "Plan", "Join" are short so you may see them often without much noticing them. "Eyes" for "Considers".
      "Dry out" might be popular. "Curb". I'm not finding other 'wrestling' words to go with "Slam" and "Blast" but there may be others.

    4. Re:Slammed and Blasted by Anonymous Coward · · Score: 0

      Anyone notice how much the worded "Blasted" and "Slammed" are used by modern journalism?

      Does everything have to read like professional wrestling commentators?

      I don’t know how you can whine about that on /. of all places, where the headline was consciously copied word for word from the original Bloomberg article because it’s exactly the kind of headline that sells here 100% of the time and fits this sites standards perfectly.

      Seriously, you’re posting to a sleazy headline aggregator, where if the original headline wasn’t sleazy it will be rewritten here to be so, about the original headlines sounding a little fluffed up? As if for the first time in news media this is happening...

    5. Re:Slammed and Blasted by Anonymous Coward · · Score: 0

      Only on Sunday, Sunday, Sunday!

  16. Google are the worst by Anonymous Coward · · Score: 0

    Tries to install an app.
    Requires I login to the Google Play account.
    I log in to the Google play account..... it says it needs to confirm my identity for security reasons, demands a telephone number.
    THIS ACCOUNT NEVER HAD A TELEPHONE NUMBER associated with it, I always reject their request to add a telephone number.
    Yet I cannot log in without a telephone number, so I use a free prepay sim I was given in a dumb phone to receive the SMS and enter the confirmation.

    Disables "Google Play Services" after installing app (which is Google's spyware). Now apps complain they cannot run without "Google Play Services" enabled, but if you cancel the dialog they run just fine.

    Welcome to Google, grabbing as much fooking data as they can to try to maximize profit from existing markets because they've singularly failed to make new markets.

    Nobody wants your self driving cars, or medical stuff, because you'll require Google surveillance as a result and you can just go fuck yourselves.

    1. Re: Google are the worst by astrofurter · · Score: 2

      Big Brother Google is always watching.

  17. a "trust crisis" between users and tech companies by Anonymous Coward · · Score: 0

    Wishful thinking. Most people don't give a shit about privacy. That horse bolted and died from heat exhaustion long ago.

  18. Cynicism by Arzaboa · · Score: 1

    I hear people tell me that we can't move faster, because we don't want to leave part of the herd behind. Being cynical about everything is not productive.

    It doesn't matter how people try to slice it, this type of data mining on this scale has ever been seen before. I hear people argue everything from "People can believe what they want", to "It's clear what fake news is", to "they are a business and they should be able to exploit the population however they want. Only the idiots would fall for it anyway." There should be limits on how this is all used. I would like to see political advertising on these social media sites banned in all forms.

    We know very well what this type of mass messaging does to human beings. No one is immune from these kind of messages. Even if you did not look at the internet, you would still know what cynicism was.

    I think its great that IBM is speaking on this. I think that anyone bringing this conversation to the forefront is doing a real service to the people. You can not claim to be real intellect, when your argument is "you're an idiot."

  19. How convenient for IBM/Apple by Anonymous Coward · · Score: 0

    Both of which behave maliciously in other ways and in other areas. IBM practically invented digital restriction management technology with it being the first to restrict the Mini PCI slot to its wifi cards for personal benefit. Apple does similarly with proprietary designs and goes further by locking down device entirely. IBM may not be doing it's PC thing any more, but I recall there was even malware being shipped with systems at one point and long prior to that they all shipped with malware of other sorts. Bloatware with anybody who would pay them including games and other such software with each PC sold.

  20. Re: a "trust crisis" between users and tech compan by Anonymous Coward · · Score: 0

    Thatâ(TM)s funny

  21. no it's about competition limits by Anonymous Coward · · Score: 0

    Is this a well known 'sic the government regulators on em' strategy used by companies to damage their competition? That's been around for 100 years.

  22. IMPERSONATING ME AGAIN? apk by Anonymous Coward · · Score: 0

    gweihir KNEW u IMPERSONATE me https://it.slashdot.org/commen... c6gunner proves it https://linux.slashdot.org/com... & forgot to SUBMIT AC & used his registered 'lusrname' (he tried to mock me both BEFORE & after I FAIRLY challenged him to show he's done better work - he had ZERO).

    I'd never "cry victim" to ne'er-do-wells (TROLLS, not all /.ers) either.

    U EVEN HELPED ME https://science.slashdot.org/c... (& then realizing it you quit trying to make me look bad via what you thought were lies on hosts as "ME" IN YOUR IMPERSONATIONS of me e.g. https://tech.slashdot.org/comm... on speculative execution attack: Hosts PREVENT 'EM, joke's on you)

    APK

    P.S.=> 2nd to last link's KILLING U THAT U HELPED ME & got me to see if hosts stop portsmash/meltdown/spectre & yes - hosts WORK on 'em - U LOSE + FAIL a PORTFILTER TEST https://yro.slashdot.org/comme...

  23. C'm on, IBM! by Anonymous Coward · · Score: 0

    While I certainly agree with you that Google et al should be strongly regulated (or perhaps broken up) -- you have no qualms to furnish infrastructure to pull off all those monopolistic and society-shattering shenanigans.

    As you had no qualms to furnish Nazi Germany with Hollerith machines back then. You are as credible as those you are criticizing.

    That said, I'm all for it: break up Google, Amazon, Facebook, Apple, Microsoft. But also break up IBM, GM, Volkswagen, PSA, Nissan, Bayer, Unilever, Nestlé... and many others.

  24. She's not helping at all by Anonymous Coward · · Score: 0

    There's no consumer friendly message from IBM, nor user friendly, citizen friendly, friendly to the people. Under the guise of bitching about the social and search companies the head of IBM pushes for 'regulation of the platforms' or 'responsibility' or 'liability' which is a code word for you know what. The grand project of sanctification of reasonable truths and punishment of the deviants? I don't know to call this or exactly describe and explain it to people concerned. i.e. everyone in fact due to the changing nature of the regimes we'll be living under let alone even something as a bug tracker or a church e-mail newsletter would have trouble operating.

    I've shamelessly pasted the end of the article :

    Rometty called on the European Union to change laws that have previously handed web platforms immunity from what appears on their sites. The EU’s so-called e-commerce directive from 2000 was designed to boost innovation among young firms. The bloc has since introduced targeted measures giving tech companies liability over specific content, like ordering them to remove terror propaganda within one hour [ link to https://www.bloomberg.com/news/articles/2018-09-12/tech-firms-face-hefty-fines-under-new-eu-terror-rules ], but it’s yet to formally change the law.

    Brussels has become eponymous in the tech world with tough digital rules, such as the EU’s strict GDPR privacy regulation, which came into force earlier this year.

    Like Rometty, Cook also made his comments at an event in Brussels attended by top EU officials.

    in which they have used an astonishing name for the grand project. They've called it the "EU terror rules" and it is fitting, don't you think?
    That won't translate sadly, as a quirk of English and headline speak made it "the EU terror rules".
    Chief Executive Officer Rometty went to shill for them "terror rules" before an assortment of "top EU officials" i.e. a caricature of whom we the people hate.
    I can suppose the rivalry is feigned : she complains of irresponsible behavior but then sponsors a EU project that will likely hand over the whole world to the few dominant, consumer-facing platform companies.

    "EU Terror Rules"
    Turn out at the EU Parliament elections in late May 2019 and don't let this happen please. Obviously the liberals, centrists, right-wing (same as the liberals) and social democrats (same as the liberals) are probably all-in on this.

  25. IBM & Apple are in the hardware Biz not the Ad by supercell · · Score: 2

    Apple and IBM sell hardware. They are not in the ad business and do not need to monitize personal information. If and when they do, trust me they will have a change of heart.

  26. IBM peaked in 1933 by Anonymous Coward · · Score: 0

    Never quite recovered after AH, JG and crew had their asses handed to them.

  27. Re:IBM & Apple are in the hardware Biz not the by flirek · · Score: 1

    also, Google have own OS (android) which reducing Apple smartphone business income, and Google is buying custom build servers (not hyper pricey IBM gear).

  28. Re:IBM & Apple are in the hardware Biz not the by Anonymous Coward · · Score: 0

    Im sure this is IBM just parroting what apple says to say; for a .001% discount on imaclaptops.

  29. Data use, you say? by drinkypoo · · Score: 0

    All I can see looking at that headline is "CEO of corporation which built machines used by the Nazis to track data in concentration camps lacks sense of irony"

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    1. Re:Data use, you say? by q4Fry · · Score: 1

      Ouch. Burn.

  30. Ah, is this the same CEO by Darkness+Of+Course · · Score: 1

    that offered to help POTUS with identifying those in the US without proper identification?

    That one, yeah. The company that supported Nazi Germany and wants to support White Nationalist America.