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YouTube's Top-Earner For 2018 Is a 7-Year-Old (usatoday.com)

In 2018 the most-downloaded iPhone app was YouTube, reports USA Today, while Amazon's best-selling item was their Fire TV Stick for streaming video. "Sense a trend? We love to stream video." If you're thinking of quitting your day job this year and looking to strike it big in the world of online video, maybe this will inspire you. The No. 1 earner on YouTube this year is.....7-year-old Ryan from Ryan Toys Review. For all those unboxing videos and playing with toys -- and his own new line of toys at Walmart -- he and his family will pull in a cool $22 million, according to Forbes.
Ryan launched the channel in 2015 -- when he was four -- and now has 17.3 million followers.

One viral video of the 7-year-old even racked up 1.6 billion views, though apparently Ryan actually has fewer subscribers than several of the game streamers among YouTube's top-ten earners.

78 comments

  1. I watched a few minutes of his videos... by MikeDataLink · · Score: 2

    and I don't get why anyone would watch this. Period.

    --
    Mike @ The Geek Pub. Let's Make Stuff!
    1. Re:I watched a few minutes of his videos... by Sebby · · Score: 2

      and I don't get why anyone would watch this. Period.

      Still would've been novel for ./ to actually link to the YouTube channel, so some of us could easily check it now..... but no.

      --

      AC comments get piped to /dev/null
    2. Re:I watched a few minutes of his videos... by beheaderaswp · · Score: 2

      The internet is now inhabited by the "consumer class". They just want to be entertained.

      Eternal autumn is exactly that- but it's been extended to every human capable of using a phone.

      --
      Another consultant who stuck it out.

      "We are the Priests, of the Temples of Syrinx..."
    3. Re:I watched a few minutes of his videos... by The+Original+CDR · · Score: 4, Insightful

      It's toy porn for kiddies.

    4. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 2, Insightful

      People watch PewdiePie and made Justin Bieber famous so.... I don't know either.

    5. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      4 reasons.

      First, COPPA. It's really hard for toy manufacturers to advertise to kids and because of that, thus, who makes entertainment for kids? You have to go through their parents. Saturday morning cartoons died due to that about 10 years ago. So how do you get around that? This. Que the executive boardroom of matel throwing bundles of money at these people.

      Second, what are kids going to be interested in watching? Other kids playing and what toys are awesome. Makes sense. Seriously. I watch the cartoons I grew up with as a kid, and I realize, my comprehension back then was terrible and the stuff they were parroting was equally as bad. There were some really good series, but the rest were just awful.

      Third, the entire traditional publisher market is dieing because the publishers themselves have become so revenue-oriented that what they are producing is designed to turn people into products, and people don't like being products, because after product has been consumed, what do you do with said product? Toss it in the trash can. Not a good situation for anyone. People get turned into trash and you begin having to recycle them. After awhile, they decide enough's enough.

      Finally. A lot of us had unbelievably shitty childhoods. Seeing other parents play with their kids, which you just won't see in the real world, lets us know OK, so that's how its done. Hrmph. My parents were idiots and very bad at parenting. Wow.

      Ultimately, this is a good thing so long as it stays organic and the suits stay out of it.

    6. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      It is Eternal September and it was 25 years ago. Get a new meme.

    7. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Maybe he has become a substitute child for some of the viewers.

    8. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      You are not the target demographic.

    9. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Especially since the Youtube Toy review market was cornered by professional adult nerds years ago

    10. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      My 4 & 5 year old love him and his videos. They watch them over and over again. As another user commented, itâ(TM)s toy porn for kids.

    11. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Kids

      Toy review channels get automatically queued when using Youtube Kids.

      They seem to enjoy these videos a lot.

    12. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      You will get it if u have kids age 2-8 they would love to see Ryanâ(TM)s toy review and afterward they will ask parents to purchase the ones that seemed interesting

    13. Re:I watched a few minutes of his videos... by Applehu+Akbar · · Score: 1

      Does he give his dad an allowance?

    14. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      and I don't get why anyone would watch this. Period.

      Most ordinary people don't think like us here on Slashdot. Things which are frankly so stupid that they shut down all worthwhile thought in peoples' brains somehow manage to entertain them and bring money for their creators. I have often thought that this explains, at least in part, why intelligent and logical people, who excel in analysis and abstract reasoning, are seemingly so bad at making money. To make a fortune you literally have to go around consistently doing things that seem utterly stupid and pointless and that's something that very few of us nerds can bring ourselves to do, at least on a regular basis.

    15. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Funny. As a minor his parents actually make the money. If he sees a dime as an adult, I doubt it.

    16. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      It's not a meme, it's an observation. It also hasn't ended so it appears to have an appropriate name.

    17. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Amazingly, it's still relevant.

      25 years old and still relevant in the internet age. Fancy that.

    18. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      and I don't get why anyone would watch this. Period.

      Someone is watching them, and we can speculate about their age. So more importantly, why would millions of dollars be paid to advertise to the group of people that watch a seven year old open toys.

      The whole deal is depressing on so many levels.

    19. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      The internet is now inhabited by the "consumer class". They just want to be entertained.

      Eternal autumn is exactly that- but it's been extended to every human capable of using a phone.

      Why else would you be here. I know you don’t browse /. comments to keep up with current events.

      Sent from my phone.

    20. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      I'm a network engineer. Every day I feel more and more like I'm facilitating the feeding of digital crack and heroin to useless idiots.

    21. Re:I watched a few minutes of his videos... by cyn1c77 · · Score: 1

      and I don't get why anyone would watch this. Period.

      You need to be seven to understand.

    22. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Nice blanket statement, asshole. Think that everything everywhere is the same as where you are? Plenty of states recognize that earnings by a child belong to the child. The parents are the guardians and managers of that money but do not own it and can not dispose of it if it's not in the best interests of the child.

    23. Re:I watched a few minutes of his videos... by AmiMoJo · · Score: 1

      You are not 4 years old, not the target audience.

      The reason he brings in so much money even though he has fewer subscribers is that 4 year olds don't interact with YouTube like older children and adults do. They just keep watching video after autoplay video. Adults only watch exceptional videos more than once, 4 year olds love repetition.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    24. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      Eternal autumn is exactly that- but it's been extended to every human capable of using a phone.

      September:

      * https://en.wikipedia.org/wiki/Eternal_September

    25. Re:I watched a few minutes of his videos... by DontBeAMoran · · Score: 1

      It's the kid version of unbox therapy.

      --
      #DeleteFacebook
    26. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      It's toy porn for kiddies.

      At least the videos aren't child porn, which was the previous way to pimp your kid out for money.

    27. Re: I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      That reminds me of when a guy was looking at child porn on an fbi computer because h had no idea it might be filtered. Then I guess he forgot about the child porn on his fbi computer and i had a look and could tell it was child porn from the unusual file names. They let him walk around the fbi office for a few days but then he got in trouble. This story is totally true. It isnâ(TM)t suspicious that I make up weird fake stories about child porn and then post it over and over. Just as it isnâ(TM)t weird it that I would post over and over that child marriage is as American as apple pie. Iâ(TM)m just a typical 50 year old virgin who keeps sexually themed anime in a stack by my bed.

    28. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      "Ryan launched the channel in 2015 -- when he was four"

      Sir, there's this fine bridge over here and the city is planning on just knocking it down unless they can find a buyer

      A fitting captcha: Ageless

    29. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      and I don't get why anyone would watch this. Period.

      You likely have no children, or children that are too old for little kid toys.

    30. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      You're not the target audience. You probably don't find baby lullaby videos that interesting either, although they're also a top-ranking success on YouTube. Another bizarre success story is watching other people play video games.

      Honestly, why even bother commenting? You don't think there are successful products out there that aren't to your taste? You think your taste is the last word? Jeez, grow the fuck up.

    31. Re:I watched a few minutes of his videos... by Anonymous Coward · · Score: 0

      And they don't skip ads.

  2. The person running the channel is not a 7 year old by Anonymous Coward · · Score: 0, Redundant

    The channel is run by the parents, not the kid. Thankfully we curbed than channel a couple years ago and our son doesn't watch it.

  3. Pimps and whores by Anonymous Coward · · Score: 0

    I guess it's par for the course that the marketing calls a 7-year-old the top earner and not his pimps, uh, parents. Can a 4-year-old even legally have a Youtube account and get paid?

  4. Paid by JBMcB · · Score: 1

    Getting paid to play with toys on camera? How exploited can you get?

    --
    My Other Computer Is A Data General Nova III.
    1. Re:Paid by Anonymous Coward · · Score: 0

      Meh - 22 million exploited seems ok.

    2. Re:Paid by NEDHead · · Score: 1

      Can I be exploited like that too?

    3. Re: Paid by Anonymous Coward · · Score: 0

      That would not be in the cards

    4. Re: Paid by Anonymous Coward · · Score: 0

      I wish luminaries was like this

  5. 7 y/o and already more important than Ken Doll by Anonymous Coward · · Score: 2, Funny

    And already a better and more legitimate businessman than Trump too.

    1. Re:7 y/o and already more important than Ken Doll by Anonymous Coward · · Score: 0

      More net worth too.

  6. I really thought it would be creimer by Anonymous Coward · · Score: 0

    that's the target mental age for his channel

  7. Youtube censored everybody else. by walterbyrd · · Score: 4, Funny

    He won by default.

  8. l0de Radio Hour is Youtube's lowest earner! by Anonymous Coward · · Score: 0

    https://www.youtube.com/watch?v=pSk3EX0LP-w

  9. Does he know, he's an ad? by Anonymous Coward · · Score: 0

    HE is the top-earner? Seriously?
    No, it's their abusive parents! Same pattern as HoneyBooBoo.

    How oblivious to and detached from reality must one be, to not realize, that it's their parents using him to make money?
    Which, looking at the privacy disaster and childhood disaster that this is, can only be described as child abuse.

    And you can also pretty much guarantee, that they won't be honest, and only make deals with manufacturers, or accept "kind gifts". Unless you are very very unrealistically lucky.

    In other words: Does he know, he's an ad?

    1. Re:Does he know, he's an ad? by Hognoxious · · Score: 1

      If anything, is detached from reality, it's how you, use commas.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  10. Pathetic old nazi faggot lies, news at 11 by Anonymous Coward · · Score: 0

    Pathetic old nazi faggot lies, news at 11

    1. Re:Pathetic old nazi faggot lies, news at 11 by Anonymous Coward · · Score: 0

      shut up apk

  11. Adpocalypse by rsilvergun · · Score: 1

    all the controversial click baity stuff has gotten knocked off youtube since the Adpocalypse hit. If you so much as swear you're demonetized. A lot of my favorite left wing political channels got demonetized too. It's not surprising he's #1. The channel is completely inoffensive and advertiser safe.

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:Adpocalypse by Gavagai80 · · Score: 1

      Advertiser safe? It sounds like the channel is nothing more or less than 100% toy advertisement videos. The trick is they found a ton of people will seek out and watch ads if they star a cute kid who's too naive to realize it's an ad.

      --
      This space intentionally left blank
    2. Re:Adpocalypse by StikyPad · · Score: 1

      From listening to my friends with young children and seeing it in action, it's purely the "entertainment value," not the toys themselves. Children genuinely respond more to watching the video than actually opening or playing with the same toy themselves, and rarely express any interest in the specific toy outside of the viewing experience. They just want to watch the videos.

  12. Can't say I'm surprised. by Noishkel · · Score: 1

    Given that a large number of high profile YouTuber's have found themselves on the receiving end of serial demonitization. No matter how hard some of them try to be as 'advertiser friendly' as they can.

  13. Rise of the Influencers by mentil · · Score: 4, Informative

    I imagine he gets paid tons of money from toy companies to review toys they send him, and someone offscreen prompts him to talk about various bullet-points written up by said companies. Not sure if that's part of the $22 million figure, but ~$50k per paid review is typical for popular influencers.

    Pro boxers can get investigated for a paid endorsement for a cryptocurrency without saying they've been compensated, but randos can make videos on the Youtubes doing the same thing with impunity, and the same agency can only say they're looking into maybe requiring disclosures.

    --
    Corruption is convincing someone that the selfless ideal is the same as their selfish ideal.
    1. Re:Rise of the Influencers by Anonymous Coward · · Score: 1

      It’s no less illegal, but much harder to prosecute random Joe Schmoe on the Internet for undisclosed paid endorsements.
      Then there’s the difference in damage from a pro boxer doing it vs a bunch of random nobodies.

    2. Re:Rise of the Influencers by King_TJ · · Score: 1

      You say that like you have an issue with it?

      Personally, I think it's kind of a great equalizer. There's really no reason some celebrity sports person or Hollywood actor/actress should have the special privilege of getting paid big money to do product endorsements, while the "average Joe", who might actually use and like the products, gets paid nothing for making personal recommendations.

      If you can't make buying decisions without blindly following what people say on their homemade YouTube videos, you have bigger problems than someone not being legally required to disclose that they got paid for promoting what they're talking about online. But hey -- I think it's awesome if average people can make some good money creating their own online content. It's not like they have a whole studio backing up the production for them.

    3. Re:Rise of the Influencers by Gavagai80 · · Score: 1

      The average Joe still gets paid nothing. It's the inexplicable celebrities-for-no-talent-or-reason, people who are basically famous for being famous, who get paid for endorsements.

      --
      This space intentionally left blank
    4. Re:Rise of the Influencers by tlhIngan · · Score: 1

      I imagine he gets paid tons of money from toy companies to review toys they send him, and someone offscreen prompts him to talk about various bullet-points written up by said companies. Not sure if that's part of the $22 million figure, but ~$50k per paid review is typical for popular influencers.

      Pro boxers can get investigated for a paid endorsement for a cryptocurrency without saying they've been compensated, but randos can make videos on the Youtubes doing the same thing with impunity, and the same agency can only say they're looking into maybe requiring disclosures.

      No, that $22M will likely be what YouTube paid him.

      In theory, the FTC has rules that suggest those who are featuring a product to show if they've been paid for the announcement (i.e., a sponsored ad). Whether toy companies are buying reviews is a business thing between his parents and the toy companies.

      And yes, celebrity status does play a part - someone famous whose name may be recognizable will always be scrutinized more heavily than some random kid whose name isn't recognized outside of YouTube.

      So two boxers can be investigated because people recognize them in general, but this kid (until now) probably was fine because if you asked people on the street, most will say "who?".

  14. Top earner are 7-year olds parents by Anonymous Coward · · Score: 0

    There wont be any money left by the time this kid reaches 18.

  15. Child labor by Anonymous Coward · · Score: 0

    Child labor, forbidden in every civilized country.

    1. Re:Child labor by Anonymous Coward · · Score: 0

      Well, his parents a chinks, so...

  16. Jesus by Anonymous Coward · · Score: 0

    This is our society.

  17. Lotsa pedo guys :( by wolfheart111 · · Score: 1

    I'll apologize in advance :P

    --
    [($)]
  18. Correction: by Anonymous Coward · · Score: 0

    'YouTube's Top-Earner For 2018 Is a 7-Year-Old'S Parents'. Fixed it. Millennials cannot possibly be this thick. Can they? Or is it just those that post to SlashDot?

    1. Re:Correction: by Hognoxious · · Score: 2

      Millennials cannot possibly be this thick. Can they?

      Who designed Gnome 3? Who let the certificates expire? Who invented codes of conduct for programming languages?

      They're that thick and then some.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    2. Re: Correction: by Anonymous Coward · · Score: 0

      The kid is the earner, the parents are the spenders. Without him bringing in the money they won't be "earning" anything

  19. My son watches this. by Jastiv · · Score: 1

    I don't actually like or care about Ryan's toy review, but my son, who is four loves it.

  20. Call me, when you speak Luxemburgish, dumbass. by Anonymous Coward · · Score: 0

    I'm writing in my fourth language, in that comment.

    Let's see you answer me in Luxemburgish. (Trick request. Luxemburgish has no fixed official grammar, so it's like it should be: If people understand each other, it's correct. Also, no, it's not correct to say "luxembourgish" with "ou" in English.)

    Mir këinten also Lëtzeburgesch schwätzen. An da gesi mer, wei gutt deng Kommae sin, du Aaf.
    Oder wir reden Deutsch. Nicht daß du das je richtig schreiben könntest. Deutsche sind nämlich verrückt nach dummen Ausnahmeregeln. :D
    Ou on parle Français. Tu parle Français, toi?
    Habla Espñol?

    1. Re:Call me, when you speak Luxemburgish, dumbass. by Hognoxious · · Score: 1

      "The fact that you are a good pianist and a competent clarinet player doesn't excuse the horrid noise you make with a violin."

      W.S. Churchill.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  21. Ryan didn't launch his channel when he was 4 by Cesare+Ferrari · · Score: 4, Insightful

    His parents did, and are monetising their son.

    1. Re:Ryan didn't launch his channel when he was 4 by Anonymous Coward · · Score: 0

      Can't believe I had to scroll this far to see somebody call this out for what it is. A handful of these videos might be *cute*, pulling 22 million a year is something else.

    2. Re:Ryan didn't launch his channel when he was 4 by thegarbz · · Score: 1

      They are true visionaries. Honestly I'm just upset my cat didn't grow up with a grumpy face early in the history of youtube. I would have made a mint!

    3. Re:Ryan didn't launch his channel when he was 4 by swillden · · Score: 1

      His parents did, and are monetising their son.

      True, but I'd guess it works pretty well for him, too. I watched a couple videos and a lot of them are about the interactions between the kid and his parents and sisters, and it's pretty clearly enjoyable for all of them. According to the Wikipedia article, the whole thing was Ryan's idea originally, too -- in a babyish way, of course, since he was only four at the time. He just asked his mom why he wasn't on YouTube.

      Perhaps more important, it means he has both of his parents home with him so he gets a lot of time with them, unlike most kids his age who spend a lot of time in daycare while mom and dad are at work. He'll also be able to afford to go to whatever school he wants and should have a rich, experience-filled life, assuming his parents keep their heads on straight and manage the money well.

      It could all go horribly wrong, of course, but it could also set him up for a great life.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    4. Re:Ryan didn't launch his channel when he was 4 by Anonymous Coward · · Score: 0

      Yeah, Ryan's Dad is the biggest earner on YouTube, the TOS don't allow 7-year-olds to have channels, or even accounts, on YouTube.

      Still, the thing Ryan's Dad has created is insanely popular and often worthwhile (some very fun science-oriented ones, for instance).

  22. I'm not ads on that channel by walterbyrd · · Score: 1

    How do they make money?

    1. Re:I'm not ads on that channel by Greyfox · · Score: 1
      The channel is the ads. That is always the case anyway, mind you -- top earners aren't making most of their money off ads, they're making their money off endorsement agreements et al. Kid probably has direct agreements with the toy companies he's promoting, give us large briefcases full of cash and we'll feature your product and will act as if it's amazing.

      Same thing with most of those cooking channels, they're usually pitching their own cookbooks and cooking equipment. And those skydiving/wingsuit/base jumping channels are nothing more than adverts for GoPro and whatever skydiving equipment they have agreements to pitch. You often see Wingsuit, Parachute Rig and full-face helmet company logos at the start of those.

      --

      I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  23. Du hues mäin Argument *komplett* net verstaan by Anonymous Coward · · Score: 0

    Schwätz richteg lëtzeburgesch, du Vollidiot!

    Firwaat soll ech fiir dech Englesch lëien? Firwaat lëiers du net Letzeburgesch??
    Englesch as eng behënnert Brendlefly vun enger Sprooch, geformt vu Joorhonnerten vun Alkoholismus a klägleche Versuche vu Snobismus. Den dommste gemeinsamen Nenner.

    (Speak proper luxemburgish, you complete idiot! Why should I learn English for you? Why don't you learn luxemburgish?? English is a retarded Brendlefly of a language, formed from centuries of alcoholism and pathetic attempts of snobism. The dumbest common denominator.)

  24. They didn't make it for YOU by Greyfox · · Score: 1

    Selling to children has been massively profitable as long as there's been a media to peddle to them. Back in my day we'd park in front of the TV on a Saturday morning and that was prime time for selling us sugar and cheap plastic crap. These days you just plunk your toddler down with the iPad and this is the sort of place they end up. And of course they're going to want whatever sugar and cheap plastic crap they see on there, and parents will largely indulge them for a moment's peace. Anything can be profitable with a few million people tuning in. Much more so when those people haven't developed impulse control or a sense of quality yet.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  25. Re:Du hues mäin Argument *komplett* net verst by Anonymous Coward · · Score: 0

    Winston Churchill never played any instrument with skill, famously had quite a poor singing voice but refused to desist in using it at inappropriate moments despite his advice to others' regarding their talents, and was eventually ejected from his own party because of his insistent and belligerent behaviour.

    You needn't be upset by the GP. He's the kind of young man who smugly holds you to standards he can't imagine himself achieving but doesn't realise that in doing so he positions himself as a mere consumer of commercially produced goods.