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Porn Sites Collect More User Data Than Netflix Or Hulu (qz.com)

An anonymous reader quotes a report from Quartz: The biggest and perhaps best source of data about what people like to watch on the internet and what they would pay for doesn't come from streaming giants like Netflix, Amazon Prime Video, or Hulu. It comes from porn. While consuming porn is typically a private and personal affair, porn sites still track your every move: What content you choose, which moments you pause, which parts you repeat. By mining this data to a deeper degree than other streaming services, many porn sites are able to give internet users exactly what they want -- and they want a lot of it. [...] MindGeek is the world's biggest porn company -- more specifically, it's a holding company that owns numerous adult entertainment sites and production companies, including the Pornhub Network. Like other streaming giants, MindGeek's sites analyze user data, but the company has an edge when it comes to producing tailor-made content in-house. With at least 125 million daily visits, MindGeek has a massive range of users to draw data from and create content for.

The average user can watch as much porn as they'd like without so much as making an account, let alone paying, but in exchange for meeting desires that can't always be met elsewhere, companies like MindGeek access user data because the user more willingly lets them. And it eventually pays off, when users decide to pay for premium content and the habits of paying subscribers become even clearer. What's more, Pornhub, in particular, operates one of the most sophisticated digital data analysis operations that caters primarily to users and not advertisers. Pornhub Insights provides transparency into its data collection -- on the most intimate of subjects -- by making research and analysis from billions of data points about viewership patterns, often tied to events from politics to pop culture, available to the public. It offers more than many other tech giants do.

70 comments

  1. More morality... by Anonymous Coward · · Score: 5, Funny

    at any porn company than at Google and Facebook combined.

    1. Re:More morality... by Anonymous Coward · · Score: 0

      Probably using SELinux too.

    2. Re:More morality... by Anonymous Coward · · Score: 0

      For now. Google and Facebook are the brave vanguard. If they are not defeated, expect the remaining brigade to be emboldened.

    3. Re:More morality... by Anonymous Coward · · Score: 0

      At least at a porn company, it's someone else that gets fucked over.

    4. Re:More morality... by dohzer · · Score: 1

      Wow, I never new Facebook's negative morality score was enough to cancel Googles positive morality score when you combine them.
      Mathematics reveals interesting things when you use it like that!

    5. Re:More morality... by Anonymous Coward · · Score: 0

      Google has a positive morality score? Since when?

    6. Re:More morality... by Anonymous Coward · · Score: 0

      They underflowed.

    7. Re:More morality... by Anonymous Coward · · Score: 0

      Kingdom for a mod point.

    8. Re:More morality... by Anonymous Coward · · Score: 0

      So what is all this tracking good for - forecasting Kleenex use?

    9. Re:More morality... by OrangeTide · · Score: 2

      At least porn companies primarily collect data on adults. Facebook and YouTube spend a great deal of time specifically targeting children.

      --
      “Common sense is not so common.” — Voltaire
    10. Re:More morality... by ChatHuant · · Score: 1

      Googles positive morality score

      I wouldn't think Google has a positive morality score. On the contrary, IMO Google is worse even than Facebook. Facebook are clumsy and obvious in their shenanigans, while Google is more subtle, and fights hard to keep a benign appearance. Mutatis mutandis, it's like comparing alley mugger Facebook to Mafia boss Google. Let's not forget that Google has pretty much invented the "invade people's privacy" business model. They're the main factor that shaped the permanent surveillance world we now live in, and who spoiled the Internet to the point where you need to take extraordinary measures to keep from being tracked and spied upon. Also, they're the biggest spender on lobbying in the USA; not something a company with "positive morality" would need.

    11. Re:More morality... by Anonymous Coward · · Score: 0
      >(...) while Google is more subtle, and fights hard to keep a benign appearance

      Though many rightfully suspect they're becoming more obvious with their bias and probably engaging to tarnish reputation of certain people : An example of documented case of Google image search of a so-called politically controversial cartoonist returned a photo-shopped Nazi picture of him and linked to a fake Twitter account with 15 followers (Over the real 290k follower account), which is verified by some of the replies to him.

      If this is pure mistake, then the incompetency here is worse than 90s AOL search.

    12. Re:More morality... by arglebargle_xiv · · Score: 1

      While consuming porn is typically a private and personal affair, porn sites still track your every move:

      Not much to track there, just one or the other hand moving back and forth repeatedly, then stopping suddenly.

  2. Incognito mode? by hawguy · · Score: 1

    I always figured that most people use Incognito mode when they visit porn sites to keep spouses and partners from seeing their history. Though maybe people with spouses and partners are not the biggest porn users.

    1. Re: Incognito mode? by Anonymous Coward · · Score: 0

      Mommas donâ(TM)t let your babies grow up to be cowboys

    2. Re:Incognito mode? by ShanghaiBill · · Score: 3, Insightful

      I always figured that most people use Incognito mode when they visit porn sites

      Incognito mode may keep spouses/parents from seeing what sites you visited, but it does not keep those sites from tracking you. They can identify you from your IP address, and even from the pattern of your mouse movements.

    3. Re: Incognito mode? by Anonymous Coward · · Score: 0

      Mommas don't let their babies grow up to use 'smart' quotes.

    4. Re:Incognito mode? by Anonymous Coward · · Score: 2, Interesting

      "and even from the pattern of your mouse movements." Nope, just the mouse wheel data which is passed. Scrolling rates, speeds, etc. Not mouse movement. Much more ID'ing is getClientRects.
      It's usually a better unique-ID than browser canvas which is fixed unless 3rd party spoofed.

    5. Re:Incognito mode? by mark-t · · Score: 1

      Though maybe people with spouses and partners are not the biggest porn users.

      I have a strong hunch that this is an invalid assumption.

    6. Re:Incognito mode? by Actually,+I+do+RTFA · · Score: 1

      I thought everyone used browsers in fullscreen mode to avoid getClientRects fingerprinting.

      --
      Your ad here. Ask me how!
    7. Re:Incognito mode? by Anonymous Coward · · Score: 0

      Yeah that should do it, fullscreen and you're completely anonymous. Lol.

    8. Re: Incognito mode? by Anonymous Coward · · Score: 0

      They have noticed that most viewers use their left hand on the touchpad. And numbers indicated more replacements of tablets and touchscreens from their viewers

    9. Re:Incognito mode? by Anonymous Coward · · Score: 0

      Why would someone's spouse give a crap if they watch porn? I have never dated anyone who cared on way or the other.. One-on-one sex is the best of course, but sometimes ya just need to rub one out...

    10. Re:Incognito mode? by rtb61 · · Score: 2

      It really would depend upon whether they are visiting 'porn' sites or 'pron' sites (free porn is pron). Obviously straight up, porn sites want credit card or other payment details, pron sites do not require any form of registering. So incognito for pron but not for porn.

      --
      Chaos - everything, everywhere, everywhen
    11. Re:Incognito mode? by PPH · · Score: 2

      Why would someone's spouse give a crap if they watch porn?

      Because some spouses don't like to live up to unrealistic expectations created by porn.

      --
      Have gnu, will travel.
    12. Re: Incognito mode? by Anonymous Coward · · Score: 0

      They have noticed that most viewers use their left hand on the touchpad.

      Unless they're left-handed of course.

    13. Re:Incognito mode? by Aighearach · · Score: 1

      Few spouses mind.

      In fact, many spouses would worry if you didn't.

    14. Re:Incognito mode? by Anonymous Coward · · Score: 0

      The main use if incognito is so that when you start typing 'youtube', the browser url bar doesn't guess 'youporn' as soon as you have typed 'you'.

    15. Re: Incognito mode? by Anonymous Coward · · Score: 0

      Is that really too complicated to masturbate using left hand? Ambidexter here. I usually move mouse using right hand, but can swap without significant discomfort

    16. Re:Incognito mode? by Anonymous Coward · · Score: 0

      I always figured that most people use Incognito mode when they visit porn sites

      Incognito mode may keep spouses/parents from seeing what sites you visited, but it does not keep those sites from tracking you. They can identify you from your IP address, and even from the pattern of your mouse movements.

      Use a virtual machine with a VPN.

    17. Re:Incognito mode? by Anonymous Coward · · Score: 0

      Yep, but those spouses are making so many invalid assumptions that you should take that as a warning flag and get out.
      Porn doesn't bring more unrealistic expectations to your relationship than you average movie or TV-series.

      Heck, just take the "long walks on the beach" trope.
      Most people who claim that is their thing doesn't actually go for long walks, they have just seen a movie where it cuts from daytime walking to a nice sunset without any random loners ruining the picture.
      Then cut to a romantic dinner since you clearly aren't tired, itchy and just want to take a shower and space out with a pizza on a sofa after a two hours long sandy walk.

      Then you get into the whole "violent video games are ze evil!" territory.

      Nope.

      Get a spouse that realize that TV, movies, porn and video games aren't real life and should only be used for entertainment and not be taken seriously.
      That is easier than trying to convert a crazy person.

    18. Re:Incognito mode? by Anonymous Coward · · Score: 0

      I always figured that most people use Incognito mode when they visit porn sites

      Incognito mode may keep spouses/parents from seeing what sites you visited, but it does not keep those sites from tracking you. They can identify you from your IP address, and even from the pattern of your mouse movements.

      I have my Asus automatically reboot overnight everyday. I get a fresh IP address to avoid garbage like that. I also have my browser (default: Safari) reject all cookies by default, enabling them only when I have to log into something.

      I'm sure there are other mechanisms for tracking, but the above probably takes care of the low hanging fruit.

    19. Re:Incognito mode? by Anonymous Coward · · Score: 0

      Why would someone's spouse give a crap if they watch porn?

      Because some spouses don't like to live up to unrealistic expectations created by porn.

      Also: it may not be the watching itself, but rather the hiding of the watching. Communication is important in any relationship, and if you're hiding stuff from your spouse, that's generally not a good thing.

    20. Re: Incognito mode? by Anonymous Coward · · Score: 0

      Man, it must suck to have a dynamic IP address. My workaround for IP address logging is to pick an ISP that gave me a static IP block in a range that most IP range databases think hosts VPN services, so sites assume I'm just a VPN user :)

    21. Re:Incognito mode? by PPH · · Score: 1

      Yep, but those spouses are making so many invalid assumptions that you should take that as a warning flag and get out.

      Point is what the other AC said about communication. Invalid assumptions wouldn't be made if people just talked out their issues.

      Hey hon. What are you watching?
      Porn.
      What exactly?
      A scene with twelve people and a midget in a shower.
      Now don't you start getting any strange ideas.
      Of course not. Just think of how uncomfortable that many people would be crammed in the shower. It's just a fantasy.
      .
      .
      .
      .
      Hey hon. Have you ever thought about remodeling the bathroom?

      --
      Have gnu, will travel.
    22. Re:Incognito mode? by Anonymous Coward · · Score: 0

      Lol. Nope, sorry, can actually track mouse movements as well as button/wheel data. To think otherwise is naive and not grasping fully the methods that are used for strict data collection.

    23. Re: Incognito mode? by Anonymous Coward · · Score: 0

      It might take care of the low hanging fruit, but I wouldnâ(TM)t be surprised if your ISP also sells their dhcp logs, so the can target right to the MAC address.

    24. Re: Incognito mode? by Anonymous Coward · · Score: 0

      Yeah. Sadly, many of them eventually donâ(TM)t like to live up to the unrealistic expectation of having sex at least once a year. It is really weird to be in a relationship with someone who has completely and totally lost all sexual interest in you, but still appenently loves you, while apparently not understanding the role physical intimacy might play in that. Oh, and of course, theyâ(TM)re still sexually jealous. Looking at other women, even pictures is horribly offensive.

    25. Re:Incognito mode? by ayesnymous · · Score: 1

      Mouse movements is less relevant nowadays, given increased mobile usage.

  3. Piracy and bit torrent. by Anonymous Coward · · Score: 0

    All the more reason to get this content via bit torrent. Let's see the bastards track when I pause then.

    1. Re:Piracy and bit torrent. by Anonymous Coward · · Score: 0

      youtube-dl supports pornhub

    2. Re:Piracy and bit torrent. by themusicgod1 · · Score: 1

      All the more reason to get this content via tribler.

      Naked bittorrent is very trackable. Tribler on the other hand...is a step or two away from that.

      --
      GENERATION 26: The first time you see this, copy it into your sig on any forum and add 1 to the generation.
    3. Re:Piracy and bit torrent. by Anonymous Coward · · Score: 0

      Can you even read?

      Second, who uses torrent without an encrypted proxy these days?

  4. That reminds me ... by fahrbot-bot · · Score: 5, Interesting

    What content you choose, which moments you pause, which parts you repeat.

    A few years ago, before TV went digital only, you could piggyback off someone's on-demand viewing in your neighborhood by knowing the channel ranges your provider (Cox, in my case) used for that and tuning to one of the channels -- it was either blank/static or showing something. Sure, *you* had no control and were only along for the ride, but a free movie it was. Sometimes, someone would be watching porn and you could see them pause, rewind and replay the movie -- sometimes over and over again. A few times, I wanted to go outside and yell, "Get on with it!" but discretion prevailed. Nice glimpse into what your neighbors are into though.

    --
    It must have been something you assimilated. . . .
    1. Re:That reminds me ... by cyn1c77 · · Score: 1

      Nice glimpse into what your neighbors are into though.

      Yes, you sound like a great neighbor. They surely deserve you.

    2. Re:That reminds me ... by Anonymous Coward · · Score: 0

      To be fair it doesn't even enter top 5 of bad neighbors.

      I'd take that over neighbors that makes a lot of noise at odd hours or neighbors who tries to exert control over what you do with your lawn and house.

    3. Re:That reminds me ... by fahrbot-bot · · Score: 1

      Not sure why you're so judge-y. I found the channel ranges by accident -- my TV picked a few up while it was scanning -- and it's not my fault they weren't scrambled. I didn't and don't actually know who was selecting them. I thought it was interesting, how the tech worked and how one can make inferences about the users by watching how it's used -- the same inferences being discussed in TFS.

      --
      It must have been something you assimilated. . . .
  5. Nerds, we face a challenge by Anonymous Coward · · Score: 2, Funny

    We must take down these faceless corporations, people!
    1. Facebook
    2. Google
    3. Cable companies
      Challenge accepted
    Q. What about Mindgeek?
    A. Let's go over this again...pay attention

    1. Re:Nerds, we face a challenge by Anonymous Coward · · Score: 0

      In other words us nerds are hypocrites!

  6. Re: Sophisticated Analysis by John.Banister · · Score: 2

    So, is all that analysis why Pornhub downloads are so much slower than the ones from Xvideos, or is that a reaction to my script blocker?

  7. Doesn't work by avandesande · · Score: 1

    They haven't been able to figure out my naked salad making fetish.

    --
    love is just extroverted narcissism
    1. Re:Doesn't work by Anonymous Coward · · Score: 0

      Is the salad naked, or are you?

      Asking for a friend.

  8. Ban cyberstalking by astrofurter · · Score: 0

    Ban cyberstalking-based businesses. Shut down Creepy Facebook, Big Brother Google, and the rest. Jail Zuckerberg, Pichai, and similar villains.

    BAN CYBERSTALKING NOW!

  9. Let's flesh this out a bit by poking around in it. by Seven+Spirals · · Score: 2

    Someone needs to probe deep into this digging to the bottom, checking the proper crevices and getting the hard facts no matter how long they may be or who gets stiffed in the end.

  10. PR stunt by porn guys? by eminencja · · Score: 1

    With a bit of effort you could write a similar piece about drug dealers as well.

    1. Re:PR stunt by porn guys? by Anonymous Coward · · Score: 0

      Which, really, all porn sites are essentially anyway: drug dealers. Especially with how a porn addiction creates similar chemical changes in the brain to, say, heroin for example.

  11. Incestuous titles by Anonymous Coward · · Score: 0

    My own data analysis shows that top porn sites' data analysis has inadvertently induced a feedback loop promoting titles that imply incest. However innocuous these notoriously irrepresentative titles (everyone's a teen in pornland) may seem, I wouldn't be surprised if this has been of consequence to the rate of actual incest irl. Could be a coordinated campaign to normalize incestuousness, especially if a profit motive could be tied in.

  12. Let solve one of the biggest human mysteries by hcs_$reboot · · Score: 1

    Mine that data to determine what women (really) want!

    --
    Slashdot, fix the reply notifications... You won't get away with it...
    1. Re:Let solve one of the biggest human mysteries by roskakori · · Score: 1

      Mine that data to determine what women (really) want!

      RTFA, it's right there in the pornhub insights blog entry. Especially look for "Most searched terms by gender" and "Most viewed category by gender".

      In summary, (pornhub viewing) women are into lesbian, japanese, threesome and gangbang.

    2. Re:Let solve one of the biggest human mysteries by hcs_$reboot · · Score: 1

      Before, of course, users provide their real gender... that search looks very manly, imo ......

      --
      Slashdot, fix the reply notifications... You won't get away with it...
    3. Re:Let solve one of the biggest human mysteries by Anonymous Coward · · Score: 0

      The japanese one is a bit strange but having homoerotic fantasies or multiple partner at the same time fantasies aren't exactly uncommon.
      The surprise is that MM gay porn isn't there. A lot of women also fantasies about pegging so I would have expected it to bee up there too.

  13. Re: Sophisticated Analysis by thegarbz · · Score: 1

    I'd blame the CDN because my experience is the dead opposite. Xvideos is painfully slow in comparison.

  14. It's logi?cal by Anonymous Coward · · Score: 0

    If they F**K on the screen, than privacy is not much of an issue for them. Right?

  15. Re: Sophisticated Analysis by drinkypoo · · Score: 1

    Probably pornhub is just more competent and thrilled to something approximating the bitrate. They aren't clever enough to detect multiple YouTube-dl sessions, thankfully.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  16. Once again by Anonymous Coward · · Score: 0

    Once again proving that all technological advances are porn driven! :)

  17. You can download porn by Anonymous Coward · · Score: 0

    And watch it offline. You can't download Netflix or Hulu in quite the same fashion. Seriously, though: if you are doing anything online without taking precautions, you are a fool. It's the tech companies millennials should be rebelling against, but c'est la vie.

  18. That's... That's... by Chelloveck · · Score: 1

    So... Porn sites are analyzing my viewing habits so they can make new porn that I'll enjoy more? Um... Damn them? How dare they? Somebody help me out, I'm having a really hard time getting outraged here.

    --
    Chelloveck
    I give up on debugging. From now on, SIGSEGV is a feature.
  19. Did you forget? by Anonymous Coward · · Score: 0

    YouTube is part of Google.

  20. Metrics Gathered by Anonymous Coward · · Score: 0

    For example:

    FPS (faps per second)
    TPS (threesomes per second)
    BPS (bisexuals per second) ...