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To Stop Copycats, Snapchat Shares Itself (techcrunch.com)

"Snapchat pioneered Stories, the popular feature where users create and share ephemeral posts that disappear within 24 hours," reports Business Insider. "And now, it's taking them everywhere." Users are now able to share their Stories on third-party partner apps like Tinder -- and Snap is also sharing its Bitmoji's with Venmo and Fitbit.

TechCrunch reports: For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook, with Evan Spiegel claiming "Our values are hard to copy". That inaction allowed Zuckerberg to accrue over 1 billion daily Stories users across Instagram, WhatsApp, and Facebook compared to Snapchat's 186 million total daily users. Meanwhile, the whole tech industry scrambled to build knock-offs of Snap's vision of an ephemeral, visual future.

But Snapchat's new strategy is a rallying call for the rest of the social web that's scared of being squashed beneath Facebook's boot. It rearranges the adage of "if you can't beat them, join them" into "to beat them, join us". As a unified front, Snap's partners get the infrastructure they need to focus on what differentiates them, while Snapchat gains the reach and entrenchment necessary to weather the war. Snapchat's plan is to let other apps embed the best parts of it rather than building their own half-rate copies. Why reinvent the wheel of Stories, Bitmoji, and ads when you can reuse the original?

A high-ranking Snap executive told me on background that this is indeed the strategy. If it's going to invent these products, and others want something similar, it's smarter to enable and partly control the Snapchatification than to try to ignore it. Otherwise, Facebook might be the one to platform-tize what Snap inspired everyone to want.

The article concludes that Snap "needs all the help it can get if the underdog is going to carve out a substantial and sustainable piece of social networking."

29 comments

  1. Will it stop all copycats? by Anonymous Coward · · Score: 0

    Will it stop all copycats?

    Our renowned and highly respected Slashdot contributor and moderator working in Palo Alto will copycat anything he can find in hope to make a dime or two. Will that also stop him as well? If so, I welcome our copycats stopping overlords!

  2. What about by Anonymous Coward · · Score: 0

    Pork barrels?

    1. Re:What about by Anonymous Coward · · Score: 0

      Please, do not be rude with our resident IT janitor from San Jose. We know that he is a little annoying sometimes but this is no reason to be rude!

      You may visit his new account here and chat directly with him instead:
      https://slashdot.org/~Real+Dat...

  3. Reggie Brown by Anonymous Coward · · Score: 0

    Did Reggie Brown come up with this new idea?

  4. Translation by phantomfive · · Score: 1

    Translation: Snapchat is about to fail.

    --
    "First they came for the slanderers and i said nothing."
    1. Re:Translation by Anonymous Coward · · Score: 0

      Too little, too late.
      Management knew the month by month number, and relative growth or shrinkage. See landline telephones.
      Now why would I use a service if I had no privacy or long term future plans announced.
      To go under 20% was the snap point.

  5. The internet is full of ass cancer by Anonymous Coward · · Score: 0

    How did this happen?
    How did it happen so quickly?
    How do we fix it?

  6. Fuck this self destruct bullshit by Anonymous Coward · · Score: 0

    I hate all of this 'auto-book burning' for stuff that was ment for the public to see.

    I will not support Snapchat, or anybody else that pulls this kind of shit.

      In fact, I think Snapchat and the Stories users needs to be 'punished' by people copy pasting these self destructing stories to other web forums or Usenet. It dosen't matter how stupid or inane the actual 'stories' are, people need to be taught that this is unacceptable, and not to post it to the internet at all if they feel the need to resort to this crap.

    1. Re: Fuck this self destruct bullshit by Anonymous Coward · · Score: 0

      Yeah, the rest of the world doesn't want photos of your hairy asshole permanently proliferated you sick fuck.

    2. Re: Fuck this self destruct bullshit by Anonymous Coward · · Score: 0

      nah
      you just want to keep the memories of your uncle to yourself chris

  7. We need to go deeper. by Anonymous Coward · · Score: 0

    What if you use Facebook to Live Stream your Snapchat?

    Ephemeral has a whole new meaning in the age of the screenshot. Hell, just use a second phone or something.

    You'd need to control all the software and hardware on a device and the viewing environment of a device to make Snapchat on it even remotely temporary, and even then it's iffy given network capture.

    IMO, we should just invent an open standard for relaying chat messages on the internet...

    Captcha: metaphor

  8. Why are they proud of "stories?" by Anonymous Coward · · Score: 0

    Stories is one of the most moronic features ever added to social media. Everyone that works for snapchat should be fisted until they die.

  9. Replace one asshole w another? by Anonymous Coward · · Score: 0

    Why should we give a fuck which sociopathic narcissistic 20 something founder ceo wins this meaningless battle?

    Evan is just as big a prick as fuckerberg. Let the, both rot.

  10. Snap, Bitmoji, Venmo, Fitbit...? by Anonymous Coward · · Score: 0

    What do any of those mean?
    These are not words!

    1. Re: Snap, Bitmoji, Venmo, Fitbit...? by Anonymous Coward · · Score: 0

      Snap absolutely is a word. You can look it up in the dictionary.

      It's also an abbreviation for "Supplemental Nutrition Assistance Program," better known as food stamps. Naming your unprofitable social media platform after a welfare program seems fitting.

  11. Essentially, it's the old DRM problem by Anonymous Coward · · Score: 0

    Seems Snapchat's devslopers actually fell for the "intellectual property" scam, and thought it was a real thing in the physical world; not just a made-up causally impossible concept to enable stealing from people many times when having only worked once (or rather having an artist work for you and rip him off too, like with copyright).

  12. Just connect a TCP port to a terminal. by Anonymous Coward · · Score: 0

    And use the name server to map user names to IPs.
    Now make it default to a port and doman for those hosts.
    Use your shell's virtual device file paths for piping to tcp/ip, and you got yourself a chat system.

    If you want secrecy, pipe it through gpg.
    If you want group chat, put the users in a list variable. And use a loop (or my favorite: The "map" function.)

    Hell, glue it together into a few lines of bash, and you got yourself a full chat system.

    (I assume your TCP implementation actually guarantees delivery by retrying, or tells you when the timeout has passed, so you can retry manually later.)

    1. Re:Just connect a TCP port to a terminal. by tepples · · Score: 1

      I assume your TCP implementation actually guarantees delivery by retrying

      Guaranteed delivery by retrying doesn't help when the other party's device changes IP addresses every time it associates to a different hotspot. That needs to be done at a level higher than TCP.

  13. Snapchat is dead by Anonymous Coward · · Score: 0

    I'm embarrassed to admit this because I've been a huge fan of the platform for several years. I was glued to their conference last week, hoping to hear something cool. And I did not.

    I actually kind of like the games they have, but then I realized...I have nobody to play with. Of my 50 or so friends on the platform, about 7 actively use it, and only one plays games every so often.

    Here I was even willing to try Bitmoji Party and still it isn't available on either of my accounts.

    There have been too many missteps by management. The Discover Panel is shit. Nobody wants "Snapchat Originals." Bitmoji is the best thing they have but that's worth a fraction of their current valuation.

    I looked all over Reddit and Twitter for reactions to the latest news and there was hardly any. All I could find was comments like "all my friends dumped Snapchat for Instagram after IG added stories"

  14. and what is this ... by Anonymous Coward · · Score: 0

    snapchat that you speak of?

  15. Who gives a shit? by Anonymous Coward · · Score: 0

    Facebook is a slum which only morons use; snapchat isn't even that good.

  16. Two assholes, two turds by Anonymous Coward · · Score: 0

    Same smell.

  17. hmmm, which one should i invest in? by Anonymous Coward · · Score: 0

    This jew or that jew? Lets let libya decide, or maybe putin

    1. Re:hmmm, which one should i invest in? by tepples · · Score: 1

      If people who worship the G-d of Abraham are so rich, why haven't more people converted?

  18. User-base generations: Soon Snapchat won't matter. by DrYak · · Score: 2

    But on the other hand, Snapchat's userbase is growing older and reaching adulthood.

    It slowly will become less relevant on the fight for the social platform: it will slowly go the way of Instagram and WhatsApp (average platform that everybody uses, but starts to be a bit saturated in its attention-economy), which then in turn go the way of Facebook (kind of still here, but has become crap due to over commercialization on the attention market) which in turn will end up in the same spot as MySpace (a.k.a. "who the hell still uses that ?" social networks) whose own days are counted until it reaches the GeoCities level (Deleted from the web).

    The next thing that Zuckerberg will actually focus on buying (or if buying fails, try to clone the shit out of it) is whatever the current kids are starting to use (random attempt at guessing: Tiktok ?). To keep swiming un uncle-scoorge-style pools-of-(Advertiser's)-money, Zuckerberg needs to attracks users. The network effect usually doesn't help for younger generation (They want to use what their *peers* are using, *not* being on the *same social platform as their parents*), and that's why Zuckerberg is usually shopping for new networks (Instagram, Whatsapp) or clonning them if that fails (Snapchat).

    This whole "Snapchat's new strategy is a rallying call for the rest of the social web" and "to beat them, join us" narrative makes a nice "David vs Goliath" story of the lesser networks going up against the big Facebook. But in practice, it's yet another attempt at the same.
    It's basically the Snapchat crew wanting *to be the ones* who'll snatch the "next big platform" that kids will be using in the future, instead of Facebook.
    Just wrapped in a different narrative, because they try to present a different image to the public.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]
  19. "High Road" my shiny metal ass by Aqualung812 · · Score: 3, Interesting

    For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook...

    Snapchat is the only social media provider I've found to be even LESS careful with private data than Facebook.

    They've disclosed their encryption key in source code.

    They store user data in cleartext.

    They didn't deploy end to end encryption until 2019.

    It is hard to stumble over such as low bar as Facebook's "security", but Snapchat has done it.

    --
    Grammer Nazis - I mod you "troll" unless you actually add something on-topic. Yes, I know I have mispellings in my sig.
  20. This "article" is a snapchat ad by Anonymous Coward · · Score: 0

    I mean come on this website is a joke nowadays. Its just an ad stream anymore.

  21. Re:User-base generations: Soon Snapchat won't matt by Daralantan · · Score: 1

    go the way of Facebook (kind of still here

    Despite "the kids" not liking facebook as much as 5 second things like Snapchat, it really doesn't seem like it's falling away and becoming unused. Sure most everyone on Slashdot has either never used facebook, used it briefly years ago, or deleted it a year plus ago.... But when I'm around people at work and anywhere else away from the computer.... It seems like EVERYONE still uses it. Stores, venues, craft makers all have pages. And I see everyone at work (thousands where I work) messing on their facebook... I see people in coffee shops, restaurants, stores scrolling through facebook on their phones. Despite the big #deletefacebook thing people are so proud about, it really doesn't seem like a dent has even been made in it's use. Myspace may have fallen away and also deleted itself... but facebook really just seems like it's here to stay. No matter what awful garbage it does.