The Road Ahead (of Free Software)

This idea originated from Paul Crowley who commented about seeing people read a certain CEOs autobiography. Paul suggests that the Free Software needs a similiar book. Perhaps with essays contributed by the likes of RMS, ESR, Larry Wall, and Bruce Perens? It could be distributed on-line, but more importantly, in print form so the less-than-technically-savvy (heads of most companies) would read it, and learn about why companies are thinking so hard about Open Source.