E-commerce and the E-nvironment

rsborg writes "After reading this Boston Globe article on Ecommerce being a boon to the environment, I got to wondering what ever happened to that whole environmentalism thang. Seems all we can think about is "going digital", but it seems that the less and less we think we're using "dead tree" formats, the fact remains that book prints are becoming larger, faxes are increasing, and the office is nowhere near paperless. We all know that Net seems quite capable of patting itself on the back... is this for real, or just another placebo?"