If you want to compare this to anything, compare it to FOX airing The Simpsons commercials during the Super Bowl this year. Super Bowl vs. Other Television Shows at the same time is very equivalent to Google vs. Yahoo, MSN, Ask.com, etc.
Do they pay themselves for this advertising? No.
Is this creating a monopoly for advertising? Certainly not.
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If you want to compare this to anything, compare it to FOX airing The Simpsons commercials during the Super Bowl this year. Super Bowl vs. Other Television Shows at the same time is very equivalent to Google vs. Yahoo, MSN, Ask.com, etc. Do they pay themselves for this advertising? No. Is this creating a monopoly for advertising? Certainly not.