I've been wondering the same thing, actually, and found this post on ReadWriteWeb on Dapper's plans to use semantic data to drive an advertising network pretty interesting:
http://www.readwriteweb.com/archives/dapper_funding_the_semantic_web.php
For a company like Reuters, I could see them driving ads for country, market, or industry reports using the tags embedded in their stories, or let other businesses further down the information analysis pipeline do the same.
Slashdot Mirror
I've been wondering the same thing, actually, and found this post on ReadWriteWeb on Dapper's plans to use semantic data to drive an advertising network pretty interesting: http://www.readwriteweb.com/archives/dapper_funding_the_semantic_web.php For a company like Reuters, I could see them driving ads for country, market, or industry reports using the tags embedded in their stories, or let other businesses further down the information analysis pipeline do the same.