Having worked with all three-- Premiere, FCP and Avid-- I can safely say that Premiere is the weakest of the three but is more than "good enough" if you're not cutting The Lord of The Rings. As I said it may get use just because the owner purchased the suite for Photoshop and hey, it's there.
It may, but how many film editors are looking to switch at this time of day? This marketing method makes Premiere look like the toy in a box of cereal: cheap, flimsy, fun to play with for a few minutes, but tossed aside and forgotten before the cereal is gone. I suspect a lot of copies of the new Premiere for Mac will be installed because they came with the suite, and just as quickly uninstalled.
You'd think Adobe of all companies would know better. If you want to break into a mature professional market with a well-entrenched leading product, selling a consumer-grade app at lowball prices is not the way to win. It was a losing strategy for Adobe when they put PageMaker up against QuarkXPress. It was a losing strategy for Corel when they put the Mac version of CorelDraw up against Adobe products. But the boffins of Adobe seem not to have learned from this. Sun Tzu would not approve.
It's also bizarre that Adobe should be releasing Intel-only products for the Mac when their Creative Suite is still PPC-only. I rather think they're making this move just to be flying the Adobe flag in Macland, and not because they expect any significant number of FCP users to switch.
From all I've seen, the Wii isn't successful because it has a 'massively powerful processor'. It's successful because unlike the tired old drones at Sony and MS, Nintendo have actually put some thought into making their new games fun. I know this is a quaint concept, but many people are still playing games originally released in the 1980s, which nowadays would run on your average toaster if the toaster had a lobotomy to enable it to think down to the 8-bit level.
On the contrary, I predict that by this time next year the Wii (and the other consoles) will look pretty juiceless and underpowered compared to the latest desktop chips . . . but the console makers will still be pumping them out, because they need to sell them by the tens of millions to amortize their enormous initial investment in the PPC platform. Those chips were designed to have a three- to five-year product cycle, as opposed to the four to six months common in desktop and laptop processors.
Even now, the PPC chips used in current consoles would be horrible for general computing. If you don't understand why, repeat after me: 'In-order execution on a multitasking system really, really sucks.'
The vast majority of iTMS users download songs to play on their iPods; this is true.
The vast majority of iPod owners do not download songs from iTMS at all, or if they do, very few. If you divide the number of iTMS song purchases by the number of iPods sold, you'll find that the average iPod would be well over 99% empty if there were no other content on it. I myself have exactly one iTMS song on my iPod. I downloaded it as a free promo track on a 'New Music Tuesday'. It stunk. I've yet to spend my first 99 cents on iTMS. By way of comparison, I have 4,155 songs that I either downloaded in MP3 format with no DRM, or ripped myself from CD.
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Having worked with all three-- Premiere, FCP and Avid-- I can safely say that Premiere is the weakest of the three but is more than "good enough" if you're not cutting The Lord of The Rings. As I said it may get use just because the owner purchased the suite for Photoshop and hey, it's there.
It may, but how many film editors are looking to switch at this time of day? This marketing method makes Premiere look like the toy in a box of cereal: cheap, flimsy, fun to play with for a few minutes, but tossed aside and forgotten before the cereal is gone. I suspect a lot of copies of the new Premiere for Mac will be installed because they came with the suite, and just as quickly uninstalled.
You'd think Adobe of all companies would know better. If you want to break into a mature professional market with a well-entrenched leading product, selling a consumer-grade app at lowball prices is not the way to win. It was a losing strategy for Adobe when they put PageMaker up against QuarkXPress. It was a losing strategy for Corel when they put the Mac version of CorelDraw up against Adobe products. But the boffins of Adobe seem not to have learned from this. Sun Tzu would not approve.
It's also bizarre that Adobe should be releasing Intel-only products for the Mac when their Creative Suite is still PPC-only. I rather think they're making this move just to be flying the Adobe flag in Macland, and not because they expect any significant number of FCP users to switch.
From all I've seen, the Wii isn't successful because it has a 'massively powerful processor'. It's successful because unlike the tired old drones at Sony and MS, Nintendo have actually put some thought into making their new games fun. I know this is a quaint concept, but many people are still playing games originally released in the 1980s, which nowadays would run on your average toaster if the toaster had a lobotomy to enable it to think down to the 8-bit level.
On the contrary, I predict that by this time next year the Wii (and the other consoles) will look pretty juiceless and underpowered compared to the latest desktop chips . . . but the console makers will still be pumping them out, because they need to sell them by the tens of millions to amortize their enormous initial investment in the PPC platform. Those chips were designed to have a three- to five-year product cycle, as opposed to the four to six months common in desktop and laptop processors.
Even now, the PPC chips used in current consoles would be horrible for general computing. If you don't understand why, repeat after me: 'In-order execution on a multitasking system really, really sucks.'
The vast majority of iTMS users download songs to play on their iPods; this is true.
The vast majority of iPod owners do not download songs from iTMS at all, or if they do, very few. If you divide the number of iTMS song purchases by the number of iPods sold, you'll find that the average iPod would be well over 99% empty if there were no other content on it. I myself have exactly one iTMS song on my iPod. I downloaded it as a free promo track on a 'New Music Tuesday'. It stunk. I've yet to spend my first 99 cents on iTMS. By way of comparison, I have 4,155 songs that I either downloaded in MP3 format with no DRM, or ripped myself from CD.
So . . . what vendor lock-in?