The big news last night came by way of the AdWords Blog about Google making two big changes. As I explained in great detail over at Search Engine Land, the two changes have to do with "transparency" and "a new quality algorithm."
In terms of the transparency, Google will be adding a quality score column, that includes a minimum bid CPC for all advertisers today or tomorrow.
Slashdot Mirror
The big news last night came by way of the AdWords Blog about Google making two big changes. As I explained in great detail over at Search Engine Land, the two changes have to do with "transparency" and "a new quality algorithm." In terms of the transparency, Google will be adding a quality score column, that includes a minimum bid CPC for all advertisers today or tomorrow.