With more users accessing the web from mobile devices, certificate choice matters even more now. Motorola phones, for example, only have a verisign cert on them, so users will get annoying "untrusted site" warnings for sites with Equifax certs.
Also, J2ME applications on these phones cannot connect to sites with non-verisign certs. This becomes a bigger problem for mashup java apps that try to access secure apis on multiple services. You end up greatly restricting how your service can be used if you go for a cheap, easy Equifax certificate.
There was an interesting panel at CHI (ACM Conference on Computer-Human Interaction) last spring that looked at tagging. They had a video where they walked around Berkeley and asked people what a tag was, if they had ever heard of flickr, etc. etc. Most people had no clue at all. I'm sure if you asked people what a "label" is, anyone could give you a pretty accurate definition that goes along the lines of a web 2.0 "tag"
Just because those in the web 2.0 world are using a word doesn't mean it's the right word for the mainstream.
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With more users accessing the web from mobile devices, certificate choice matters even more now. Motorola phones, for example, only have a verisign cert on them, so users will get annoying "untrusted site" warnings for sites with Equifax certs. Also, J2ME applications on these phones cannot connect to sites with non-verisign certs. This becomes a bigger problem for mashup java apps that try to access secure apis on multiple services. You end up greatly restricting how your service can be used if you go for a cheap, easy Equifax certificate.
Just because those in the web 2.0 world are using a word doesn't mean it's the right word for the mainstream.