Google is not JUST an advertising company -- they have revolutionized they way advertising is done, in a fairly positive way that "works" for (almost) everybody: end-users, advertisers, and web sites.
Google ads work for advertisers because they make economic sense -- they drive business.
They work for web sites because they provide a way for almost any site of almost any size to easily monetize the viewers it attracts.
And it works for end-users because the ads are relevant and fairly unobtrusive. Most importantly, the economic model enabled by Google supports a much greater quantity and diversity of offerings on the web.
Everybody wins.
Slashdot Mirror
Google is not JUST an advertising company -- they have revolutionized they way advertising is done, in a fairly positive way that "works" for (almost) everybody: end-users, advertisers, and web sites. Google ads work for advertisers because they make economic sense -- they drive business. They work for web sites because they provide a way for almost any site of almost any size to easily monetize the viewers it attracts. And it works for end-users because the ads are relevant and fairly unobtrusive. Most importantly, the economic model enabled by Google supports a much greater quantity and diversity of offerings on the web. Everybody wins.