Sounds true, LastMinute does not qualify to me as a trademark that has transcended into being a generic term deserving an entry in the dictionary. The interesting point here IMHO is to establish exactly when a trademark is used synonymously to a generic family of objects, such as hoover rather than vacuum clearners. Are a bunch of people in the hinterland of a given country enough?
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Sounds true, LastMinute does not qualify to me as a trademark that has transcended into being a generic term deserving an entry in the dictionary. The interesting point here IMHO is to establish exactly when a trademark is used synonymously to a generic family of objects, such as hoover rather than vacuum clearners. Are a bunch of people in the hinterland of a given country enough?