I suspect a lot of that is OEM related, but the product line's structure forces how many of the purchases occur. All of that is very much designed into the product line structure and naming. Likewise, there's a percentage of every group of buyers who will buy the a premium version of whatever it is they are buying - regardless of what it is. Its just marketing (and measuring the marketing), and the psychology behind it.
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I suspect a lot of that is OEM related, but the product line's structure forces how many of the purchases occur. All of that is very much designed into the product line structure and naming. Likewise, there's a percentage of every group of buyers who will buy the a premium version of whatever it is they are buying - regardless of what it is. Its just marketing (and measuring the marketing), and the psychology behind it.