As an experienced automotive embedded software engineer, I can say for sure this OS standard will bring nothing to the industry that isn't already in place. There are extensive standards for diagnostics, operating systems, safety systems, and pretty much everything else you can think of. I think the enthusiastic nature of many of the replies to this thread is an indication of a larger problem with how the US automakers are portrayed. Most people assume that it's good simply because the Japanese are doing it. Had a US automaker come out with this announcement, they would have be destroyed for being so far behind.
Over and over again the media gives the Japanese and Europeans credit for technologies/strategies that have been in place for years. While they do bring a great deal of new technology to the table, no one gives US automakers credit for their contributions. For example, those of you BMW drivers (me included), your transmissions are most likely GM hydra-matics (http://prnewswire.co.uk/cgi/news/release?id=21160 ). BMW also has widely used Chrysler developed engines in the past (http://en.wikipedia.org/wiki/Tritec_engine). Mercedes drivers might be interested to learn that Mercedes does not even have an engine software department. Nearly 100% of this task is outsourced to Bosch, who supplies the same software to numerous other auto manufacturers (as well as the electronics to go with it). This trend of sharing and partnerships is present all throughout the industry and the framework for interchangeably sharing software has existed for years. In short there is really no technology gap from one auto manufacturer to the next (the exception being hybrid development at Toyota and fuel cells at GM). Everyone is buying the same systems from the same suppliers.
The quality difference comes from US executives looking to increase the per vehicle margin by saving 5 cents here and 10 cents there at the cost of long term quality. In fact most of you would be interested to know that your 2007 Toyotas have powertrain electronics technology dating back to 1997. This is not a bad thing as it leads to high reliability, but don't be fooled into thinking that something is high tech just because it is Japanese. The bottom line is that whether its BMW, Toyota, GM, Ford, etc...most vehicles share many of the same parts and it's the cost reduction mindset of US executives that leads to the quality differentiation.
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As an experienced automotive embedded software engineer, I can say for sure this OS standard will bring nothing to the industry that isn't already in place. There are extensive standards for diagnostics, operating systems, safety systems, and pretty much everything else you can think of. I think the enthusiastic nature of many of the replies to this thread is an indication of a larger problem with how the US automakers are portrayed. Most people assume that it's good simply because the Japanese are doing it. Had a US automaker come out with this announcement, they would have be destroyed for being so far behind. Over and over again the media gives the Japanese and Europeans credit for technologies/strategies that have been in place for years. While they do bring a great deal of new technology to the table, no one gives US automakers credit for their contributions. For example, those of you BMW drivers (me included), your transmissions are most likely GM hydra-matics (http://prnewswire.co.uk/cgi/news/release?id=21160 ). BMW also has widely used Chrysler developed engines in the past (http://en.wikipedia.org/wiki/Tritec_engine). Mercedes drivers might be interested to learn that Mercedes does not even have an engine software department. Nearly 100% of this task is outsourced to Bosch, who supplies the same software to numerous other auto manufacturers (as well as the electronics to go with it). This trend of sharing and partnerships is present all throughout the industry and the framework for interchangeably sharing software has existed for years. In short there is really no technology gap from one auto manufacturer to the next (the exception being hybrid development at Toyota and fuel cells at GM). Everyone is buying the same systems from the same suppliers.
The quality difference comes from US executives looking to increase the per vehicle margin by saving 5 cents here and 10 cents there at the cost of long term quality. In fact most of you would be interested to know that your 2007 Toyotas have powertrain electronics technology dating back to 1997. This is not a bad thing as it leads to high reliability, but don't be fooled into thinking that something is high tech just because it is Japanese. The bottom line is that whether its BMW, Toyota, GM, Ford, etc...most vehicles share many of the same parts and it's the cost reduction mindset of US executives that leads to the quality differentiation.