Every time spam issues come up, I wonder why nobody has suggested something like this... To be an effective marketing tool, one thing must always be present in a spam message; contact information for the company doing the advertising. Without that, you wouldnt be able to buy the product, and thus the message would be useless. So, why dont we make the seller of the product liable for the means of advertisement? If the ad is not compliant, we bypass the marketing solution (in this case the spammer) and go right for the seller directly. This would encourage the seller to more carefully choose who they use for marketing, rather than just picking the cheapest one and looking the other way if it isnt entirely legitimate. Spammers would then be forced to comply with the anti-spam laws, or risk losing business (sellers would use marketing companies that themselves advertise legal marketing methods). Non-compliant marketers (spammers) would very soon find themselves with a severe lack of business or even under legal threat from misrepresenting themselves to their clients if they say they dont spam and then do. It seems simple, very efective, and is based on the one piece of information that HAS to be present in all advertisements.
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Every time spam issues come up, I wonder why nobody has suggested something like this...
To be an effective marketing tool, one thing must always be present in a spam message; contact information for the company doing the advertising. Without that, you wouldnt be able to buy the product, and thus the message would be useless.
So, why dont we make the seller of the product liable for the means of advertisement? If the ad is not compliant, we bypass the marketing solution (in this case the spammer) and go right for the seller directly. This would encourage the seller to more carefully choose who they use for marketing, rather than just picking the cheapest one and looking the other way if it isnt entirely legitimate. Spammers would then be forced to comply with the anti-spam laws, or risk losing business (sellers would use marketing companies that themselves advertise legal marketing methods). Non-compliant marketers (spammers) would very soon find themselves with a severe lack of business or even under legal threat from misrepresenting themselves to their clients if they say they dont spam and then do.
It seems simple, very efective, and is based on the one piece of information that HAS to be present in all advertisements.