So, lets make this change in our product (cost $10) that causes guaranteed outrage in (social) media (publicity, $0), then revert the product change ($10) and leave the impression we care about our non-customers and come out as heroes (=profit). Cherry on top we've just convinced everyone not yet our customer that it is safe to buy our product because it "can't" go wrong anymore (=megaprofit). Worried much?
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So, lets make this change in our product (cost $10) that causes guaranteed outrage in (social) media (publicity, $0), then revert the product change ($10) and leave the impression we care about our non-customers and come out as heroes (=profit). Cherry on top we've just convinced everyone not yet our customer that it is safe to buy our product because it "can't" go wrong anymore (=megaprofit). Worried much?