I read the BusinessWeek article and blogged [1] about it, before seeing this on Slashdot. I'll just put the main points here and leave the link for anyone who would like to read more
Exclusivity pushes Demand.
Apple has positioned itself so that it appears the hero in every situation.
Cell Phones are BIG, and Apple needs to be a major player in that market
- Exclusivity pushes Demand.
- Apple has positioned itself so that it appears the hero in every situation.
- Cell Phones are BIG, and Apple needs to be a major player in that market
- Then I gave a few recommendations for Apple
[1] http://ithinkiknowitall.com/2007/09/apple/iphone-