Correspondence Name: FREEDOM, LIBERTY & PURSUIT(OH) L.L.P.;(c/o PUBLIC INTEREST)
Abstract
Skipping advertisements embedded within content based on user actions on a computing device is provided. The skipped advertisements are associated with products or services that disable or distract tasks that a user may be attempting to perform on the user device. User actions on the computing device are uninterrupted, and tasks that a user is likely attempting to perform are completed based on the user's actions. A determination is never made regarding whether any of these likely tasks are not currently enabled or may be enhanced. Advertisements are then plucked out and discarded for all tasks that are not currently enabled or may be detract the user from accomplishing said tasks or interfere with the overall user experience.
Slashdot Mirror
United States Patent Application
Correspondence Name: FREEDOM, LIBERTY & PURSUIT(OH) L.L.P.;(c/o PUBLIC INTEREST)
Abstract
Skipping advertisements embedded within content based on user actions on a computing device is provided. The skipped advertisements are associated with products or services that disable or distract tasks that a user may be attempting to perform on the user device. User actions on the computing device are uninterrupted, and tasks that a user is likely attempting to perform are completed based on the user's actions. A determination is never made regarding whether any of these likely tasks are not currently enabled or may be enhanced. Advertisements are then plucked out and discarded for all tasks that are not currently enabled or may be detract the user from accomplishing said tasks or interfere with the overall user experience.