Um, I think you're confusing PC World, the retail operation (in Great Britain) with PC World, the magazine (in the US and elsewhere). They are not in any way related. The referenced article is in the U.S. magazine and therefore does not reflect the opinions or practices of the U.K. computer stores.
The reason for the confusion is that the people who own the PC World stores in the UK got the name before IDG (the privately held US company that owns PC World magazines all over the rest of the globe) could claim it, so the UK counterpart of PC World magazine is PC Advisor.
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Um, I think you're confusing PC World, the retail operation (in Great Britain) with PC World, the magazine (in the US and elsewhere). They are not in any way related. The referenced article is in the U.S. magazine and therefore does not reflect the opinions or practices of the U.K. computer stores.
The reason for the confusion is that the people who own the PC World stores in the UK got the name before IDG (the privately held US company that owns PC World magazines all over the rest of the globe) could claim it, so the UK counterpart of PC World magazine is PC Advisor.