Kent Ertugrul, Phorm's Chairman and Chief Executive Officer, started PeopleOnPage (papers on admission to AIM, page 3) who produced the Apropos family of spyware according to reliable sources. Not the sort of people I want having access to my browsing data, be in anonymised or not.
The data protection implications of this development are alarming, and frankly I don't care what some big accounting firm says about them.
That's a US accounting firm talking about the implications under american law (something which is less than clear from Phorm's press release).
And even their report leaves me less than impressed where it says "Because of inherent limitations in controls, error or fraud may occur and not be detected."
-- (Page 5, second last paragraph, first sentence)
The problem is that your ISP is still handing over your browser history to Phorm. Blocking the cookie just means it's not used to serve you adverts. So your privacy has still been breached.
Sadly that's now been replaced by a jump to http://www.dilbert.com/ - nothing is safe.
That's a US accounting firm talking about the implications under american law (something which is less than clear from Phorm's press release).
And even their report leaves me less than impressed where it says "Because of inherent limitations in controls, error or fraud may occur and not be detected."
-- (Page 5, second last paragraph, first sentence)
The problem is that your ISP is still handing over your browser history to Phorm. Blocking the cookie just means it's not used to serve you adverts. So your privacy has still been breached.