Some people have a will. Most don't seem to. I like to consider myself pretty immune to advertising, but the fact that it still exists as such a huge industry says that it actually works on most people.
If you go on TV and say "Here, buy this," you're not going to convince many people.
But, get their favorite sports star to go on TV and say, "Here, buy this!" and you've hooked a few more.
Go on TV and explain eloquently to them how buying your product will make them popular and happy, and you've hooked a good part of the American Public.
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...or at least, all publicly-held companies. Not all companies have shareholders...
> But, people have a will.
Some people have a will. Most don't seem to. I like to consider myself pretty immune to advertising, but the fact that it still exists as such a huge industry says that it actually works on most people.
If you go on TV and say "Here, buy this," you're not going to convince many people.
But, get their favorite sports star to go on TV and say, "Here, buy this!" and you've hooked a few more.
Go on TV and explain eloquently to them how buying your product will make them popular and happy, and you've hooked a good part of the American Public.
It's a sad, sad world.
Here's a nice, unbiased poll question:
"Do you plan to buy Windows 2000 -- an OS with 63,000 known 'defects'?"