I can see two things playing into this: Brand names want to keep their image high, by keeping fake goods off the streets. Consumers want to know if they're getting legit goods. Are you willing to pay higher ebay user fees (to pay for lawsuit payment, systems for removing bunk goods) in exchange for knowing what you're getting is legit? I assume most people would rather leave the counterfeit standards at an acceptable minimum rather than have to pay for tougher checks. Some people probably would rather remove the counterfeit checks if it meant lowering the listing fees.
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I can see two things playing into this: Brand names want to keep their image high, by keeping fake goods off the streets. Consumers want to know if they're getting legit goods. Are you willing to pay higher ebay user fees (to pay for lawsuit payment, systems for removing bunk goods) in exchange for knowing what you're getting is legit? I assume most people would rather leave the counterfeit standards at an acceptable minimum rather than have to pay for tougher checks. Some people probably would rather remove the counterfeit checks if it meant lowering the listing fees.