Mr. Brady obviously does not know about the "2 second rule" of web surfing. A site has 2 seconds to grab my interest before I hit the "back" button without even thinking about it. Toss in a request for personal information, verification, or CC info, and you get a/snicker or/snort induced click of the "back" button. Someone give this guy a complementary "I'm New" pin.
This brings to mind a little bit of net trivia I read about a zillion years ago... or maybe I just imagined it... but there was a study that found that on average, a website has about 2 seconds to grab the interest of a visitor... Most web surfers have their thumb on the "back" button all the time.
Any feature or requirement that presents the slightest obstacle will largely be rejected outright before even being considered... and a minute later will be forgotten along with the site that presented said obstacle.
Mr. Jim Brady may be the "online executive editor" but he sounds "new" to me.
Slashdot Mirror
Mr. Brady obviously does not know about the "2 second rule" of web surfing. A site has 2 seconds to grab my interest before I hit the "back" button without even thinking about it. Toss in a request for personal information, verification, or CC info, and you get a /snicker or /snort induced click of the "back" button. Someone give this guy a complementary "I'm New" pin.
This brings to mind a little bit of net trivia I read about a zillion years ago... or maybe I just imagined it... but there was a study that found that on average, a website has about 2 seconds to grab the interest of a visitor... Most web surfers have their thumb on the "back" button all the time. Any feature or requirement that presents the slightest obstacle will largely be rejected outright before even being considered... and a minute later will be forgotten along with the site that presented said obstacle. Mr. Jim Brady may be the "online executive editor" but he sounds "new" to me.