Certainly most of the employees wouldn't know that their actual work is used to serve illegitimate activities, otherwise they wouldn't include it in their CV's, how would a web developer know that the site he's working on is promoting a fake product, if you look for more details of the activity elsewhere you would find that these peoples' ultimate goal was to drive users to a form where they would gladly submit their personal and credit card details, TrendWatch wouldn't clearly explain such activities in its white paper for obvious reasons.
Security professionals would understand the meaning behind the attack.
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Certainly most of the employees wouldn't know that their actual work is used to serve illegitimate activities, otherwise they wouldn't include it in their CV's, how would a web developer know that the site he's working on is promoting a fake product, if you look for more details of the activity elsewhere you would find that these peoples' ultimate goal was to drive users to a form where they would gladly submit their personal and credit card details, TrendWatch wouldn't clearly explain such activities in its white paper for obvious reasons.
Security professionals would understand the meaning behind the attack.