I think what these companies are most concerned about is the erosion of their brand as providing positional goods, or goods that carry social status. Selling of both the originals and fakes through eBay and other mass-market venues starts to dull some of the lustre associated with these 'exclusive' brands.
Slashdot Mirror
I think what these companies are most concerned about is the erosion of their brand as providing positional goods, or goods that carry social status. Selling of both the originals and fakes through eBay and other mass-market venues starts to dull some of the lustre associated with these 'exclusive' brands.