I think that it is definitely Jobs' prerogative to keep his health information private. But it may be in Apple's best interest to disclose at least some more of this information.
This is also an ideal juncture for Jobs to address the issue of succession (which will inevitably come up again at a later date, even if he were given a clean bill of health tomorrow).
Dr. Tantillo ('the marketing doctor') did a recent post on his branding blog (blog.marketingdoctor.tv), asserting that Jobs and Apple are two separate brands--Jobs one that is irreplaceable but that can, at this juncture, help ensure Apple's longevity--and that, with the question of Jobs' health at least being raised, this is definitely the time to do so.
Here's a link to the full post: http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx
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I think that it is definitely Jobs' prerogative to keep his health information private. But it may be in Apple's best interest to disclose at least some more of this information. This is also an ideal juncture for Jobs to address the issue of succession (which will inevitably come up again at a later date, even if he were given a clean bill of health tomorrow). Dr. Tantillo ('the marketing doctor') did a recent post on his branding blog (blog.marketingdoctor.tv), asserting that Jobs and Apple are two separate brands--Jobs one that is irreplaceable but that can, at this juncture, help ensure Apple's longevity--and that, with the question of Jobs' health at least being raised, this is definitely the time to do so. Here's a link to the full post: http://blog.marketingdoctor.tv/2008/07/24/brand-advisory.aspx