AFAIK, advertising regulations require you to quote the entire cost of a service inc. VAT. I recall the airlines got a slap on the wrist for not abiding by this, recently.
The regulations are different if you're marketing to businesses, however. For example, most won't include VAT, as it can be claimed back.
What companies tend to do, is use buzzwords & disclaimers to mislead you on the service you will actually recieve.
AFAIK, advertising regulations require you to quote the entire cost of a service inc. VAT.
I recall the airlines got a slap on the wrist for not abiding by this, recently.
The regulations are different if you're marketing to businesses, however. For example, most won't include VAT, as it can be claimed back.
What companies tend to do, is use buzzwords & disclaimers to mislead you on the service you will actually recieve.
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AFAIK, advertising regulations require you to quote the entire cost of a service inc. VAT.
I recall the airlines got a slap on the wrist for not abiding by this, recently.
The regulations are different if you're marketing to businesses, however. For example, most won't include VAT, as it can be claimed back.
What companies tend to do, is use buzzwords & disclaimers to mislead you on the service you will actually recieve.
AFAIK, advertising regulations require you to quote the entire cost of a service inc. VAT. I recall the airlines got a slap on the wrist for not abiding by this, recently. The regulations are different if you're marketing to businesses, however. For example, most won't include VAT, as it can be claimed back. What companies tend to do, is use buzzwords & disclaimers to mislead you on the service you will actually recieve.