Remember when CNN charged for access to its web site? They have high quality content that is worth paying for - with the possible exception of Michael Jackson spam - but you will notice that CNN is now free in both print and video. There's a reason for that: even if access is only ten cents a week, it requires folks to pull out their credit card, and the vast majority hate doing that when they consider something should be free. Most of us hate paying for parking in cities because it's free in most other places just as much as because of what it costs. Rupert, your competition is free, your competition has generally better content, and we are laughing.
Remember when CNN charged for access to its web site? They have high quality content that is worth paying for - with the possible exception of Michael Jackson spam - but you will notice that CNN is now free in both print and video. There's a reason for that: even if access is only ten cents a week, it requires folks to pull out their credit card, and the vast majority hate doing that when they consider something should be free. Most of us hate paying for parking in cities because it's free in most other places just as much as because of what it costs. Rupert, your competition is free, your competition has generally better content, and we are laughing.