developing press and analyst contacts absolutely is.
How do you do that? I've had quite a few people from blogs/magazines asking me for free licenses with the promise of writing an article/review about my program, but everytime they ran with it and did nothing of what they said they would.
Listen to your users. If your users like your software, they will talk about your software. Word of mouth goes far. If your software gets feedback from an active community, you will go far. It's like a Moebius loop of good times.
I pay attention to every blog and forum post that links to my site (using the referral information) and quite often I see my program being proposed as the answer to a question. Unfortunately while it works it currently works on too small a scale to make a real difference. I also regularly get e-mails regarding bugs or feature requests and I try to update my program accordingly as quickly as I can.
Windows is all over the place, so I guess list in as many places as you want/can?
Oh I tried doing exactly that, and when you google the name of my program you see it on a lot of shareware sites and such, unfortunately I don't think that works so well. I'm afraid that these sites (at least for Windows, haven't tried Mac yet as the Mac port was only recently released and still is in beta as a couple of features are lacking) aren't the right target for my program. It's hard to know for sure but I'm not sure any sale ever came out of any of these sites.
We have a lot of community driven music competitions
I just started my first processing challenge, but I felt that starting a challenge and "announcing" (almost spamming) it on any forum I could was probably not the optimal way to do marketing. No IRC channel yet, until now I haven't deemed my following large enough to warrant the creation of a dedicated IRC channel, although I may reconsider it now.
we're interested in doing hardware partnerships / have our software included with hardware
How do you do that? Like, who do you contact? That would interest me.
We are also keeping our eye on audio trade shows like NAMM / Musik Messe.
What does keeping an eye on them consist in exactly?
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developing press and analyst contacts absolutely is.
How do you do that? I've had quite a few people from blogs/magazines asking me for free licenses with the promise of writing an article/review about my program, but everytime they ran with it and did nothing of what they said they would.
Listen to your users. If your users like your software, they will talk about your software. Word of mouth goes far. If your software gets feedback from an active community, you will go far. It's like a Moebius loop of good times.
I pay attention to every blog and forum post that links to my site (using the referral information) and quite often I see my program being proposed as the answer to a question. Unfortunately while it works it currently works on too small a scale to make a real difference. I also regularly get e-mails regarding bugs or feature requests and I try to update my program accordingly as quickly as I can.
Windows is all over the place, so I guess list in as many places as you want/can?
Oh I tried doing exactly that, and when you google the name of my program you see it on a lot of shareware sites and such, unfortunately I don't think that works so well. I'm afraid that these sites (at least for Windows, haven't tried Mac yet as the Mac port was only recently released and still is in beta as a couple of features are lacking) aren't the right target for my program. It's hard to know for sure but I'm not sure any sale ever came out of any of these sites.
We have a lot of community driven music competitions
I just started my first processing challenge, but I felt that starting a challenge and "announcing" (almost spamming) it on any forum I could was probably not the optimal way to do marketing. No IRC channel yet, until now I haven't deemed my following large enough to warrant the creation of a dedicated IRC channel, although I may reconsider it now.
we're interested in doing hardware partnerships / have our software included with hardware
How do you do that? Like, who do you contact? That would interest me.
We are also keeping our eye on audio trade shows like NAMM / Musik Messe.
What does keeping an eye on them consist in exactly?
Hope this helps.
I greatly appreciate your insight, thanks a lot!