For the time being Micello's focus seems to be on mapping the inside of shopping centers, universities, airports, convention centers, and theme parks. Besides providing a layout of the inside of these buildings a useful feature that this app will also provide is the ability to search for certain products/things within the building. At the DEMO fall conference they used the example of a shopping mall. If you are at a mall and looking for a specific product this app will highlight all the stores within the mall that sell that product. At the airport and want to get a quick cup of coffee before your flight - the app will highlight all available areas within the airport that offer coffee.
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For the time being Micello's focus seems to be on mapping the inside of shopping centers, universities, airports, convention centers, and theme parks. Besides providing a layout of the inside of these buildings a useful feature that this app will also provide is the ability to search for certain products/things within the building. At the DEMO fall conference they used the example of a shopping mall. If you are at a mall and looking for a specific product this app will highlight all the stores within the mall that sell that product. At the airport and want to get a quick cup of coffee before your flight - the app will highlight all available areas within the airport that offer coffee.