I would argue that the value of a web site is not so much what you have produced in the past (since this usually implies tangible assets), but what you have the potential to produce. Given the ease at which anyone can copy the bits of data on the Internet (e.g. MP3s, other web sites, etc.), it is only your ability to continually come up with something new, usually intanbigle, that will truly differentiate you.
Consider the staples of the Internet, porn and portals. Both must constantly push out new material to keep their audience/customers interested. It is their intangible ability to keep a little bit ahead of the competition that makes them what they are.
Therefore, the value of your web site has more to do with the people that keep you fresh. Evaluate the intangible strength of you and your staff. If ten of your competitors copied your web site, what would you do to stay on top? That is certain to happen. Given the nature of the net economy, your site is not going to be valued on what assets you have accumulated (past), but what you have the likely potential to do (future).
Think of the intangible talent of Vince Carter. Anyone can try to copy what he does, but he keeps ahead. Is he worth more if he forgets how to slam dunk? He still has the same assets (car, house, etc.) but now he is limited to how he can compete.
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I would argue that the value of a web site is not so much what you have produced in the past (since this usually implies tangible assets), but what you have the potential to produce. Given the ease at which anyone can copy the bits of data on the Internet (e.g. MP3s, other web sites, etc.), it is only your ability to continually come up with something new, usually intanbigle, that will truly differentiate you.
Consider the staples of the Internet, porn and portals. Both must constantly push out new material to keep their audience/customers interested. It is their intangible ability to keep a little bit ahead of the competition that makes them what they are.
Therefore, the value of your web site has more to do with the people that keep you fresh. Evaluate the intangible strength of you and your staff. If ten of your competitors copied your web site, what would you do to stay on top? That is certain to happen. Given the nature of the net economy, your site is not going to be valued on what assets you have accumulated (past), but what you have the likely potential to do (future).
Think of the intangible talent of Vince Carter. Anyone can try to copy what he does, but he keeps ahead. Is he worth more if he forgets how to slam dunk? He still has the same assets (car, house, etc.) but now he is limited to how he can compete.