"In the www case, the person serving the advert (the web site owner) does not receive money from the person who's ad it is, unless you read the advert."
And this is a bad thing? The advertiser receives what they paid for. Viewed ads. The web site owner doesn't get to charge for services they didn't render. Shocking.
There's a reason advertisers like impression/view-based ad rating.Since the advertiser is paying for the ads to be READ. they like a more accurate approach than paying for what they're getting based on reader/viewership numbers and crossing their fingers hoping that the folks selling the ad space aren't fudging their numbers AND that the readers/viewers they have actually read the ads. If they believed that everyone saw and read their ads they'd pay based purely on web site traffic.
For what it's worth that's a quote from the Declaration of Independence, not the U.S. Constitution. As such, it's also not binding on U.S. law, though it's obviously quite influential.
Slashdot Mirror
"Now, we could have all patented the ideas we came up with,..."
No, you couldn't. *Ideas* are not patentable.
T
"In the www case, the person serving the advert (the web site owner) does not receive money from the person who's ad it is, unless you read the advert."
And this is a bad thing? The advertiser receives what they paid for. Viewed ads. The web site owner doesn't get to charge for services they didn't render. Shocking.
There's a reason advertisers like impression/view-based ad rating.Since the advertiser is paying for the ads to be READ. they like a more accurate approach than paying for what they're getting based on reader/viewership numbers and crossing their fingers hoping that the folks selling the ad space aren't fudging their numbers AND that the readers/viewers they have actually read the ads. If they believed that everyone saw and read their ads they'd pay based purely on web site traffic.
Toby
For what it's worth that's a quote from the Declaration of Independence, not the U.S. Constitution. As such, it's also not binding on U.S. law, though it's obviously quite influential.