The problem is the current state of the Media. Because of the way the media has transformed in to 20 second sound bites, people are conditioned to turn off, tune out, however you want to say it for anything that take longer to explain. Science, good or bad, in most cases can't be explained in 20 second sound bites. The media is all about ratings and revenue generation. They could care less about getting the story, or the science correct. If they can skew the message to align with their political view (left or right), all the better.
The problem is the current state of the Media. Because of the way the media has transformed in to 20 second sound bites, people are conditioned to turn off, tune out, however you want to say it for anything that take longer to explain. Science, good or bad, in most cases can't be explained in 20 second sound bites. The media is all about ratings and revenue generation. They could care less about getting the story, or the science correct. If they can skew the message to align with their political view (left or right), all the better.
The number one thing they could do is to stay out of it. There are very few things the Government does well or efficiently.