This on-going e-book 'price' war between Amazon and Macmillan is really a case of one monopoly trying to out-muscle another monopoly. The result is a cartel which can dictate prices at will. This is very bad for us consumers, and the only way we can fight this is to buy our books elsewhere. Amazon and Macmillan should know that their total e-book market share is only at a paltry 2.6% of the total book sales worldwide (as stated at another post here). And that both Amazon and Macmillan should both learn that they might be pricing their e-books out of the market.
This on-going e-book 'price' war between Amazon and Macmillan is really a case of one monopoly trying to out-muscle another monopoly. The result is a cartel which can dictate prices at will. This is very bad for us consumers, and the only way we can fight this is to buy our books elsewhere. Amazon and Macmillan should know that their total e-book market share is only at a paltry 2.6% of the total book sales worldwide (as stated at another post here). And that both Amazon and Macmillan should both learn that they might be pricing their e-books out of the market.