I know for a fact that large companies will NEVER relate to the public that their technology is anything less than "the best in the world".
Actually no, that's not a real fact. Have you
ever noticed that if a company's revenue is
falling short of investor expectations that
before the next revenue announcement they will
let that subtlely slip? This is an investment
tactic -- if you shock everyone at the last minute
your stock tumbles; if you intentionally let the
info out earlier, your stock will still take a beating but is less likely to be decimated.
I believe this is called 'revising investor
expectations'. The long-term result is a better stock price.
This applies to TM stock, and perhaps more importantly to toshiba stock too, since they own a chunk of TM & were expected to use the technology.
Of course attributing extreme marketting
cleverness to every large corporation is
naive; maybe they did just screw up.
Slashdot Mirror
Actually no, that's not a real fact. Have you ever noticed that if a company's revenue is falling short of investor expectations that before the next revenue announcement they will let that subtlely slip? This is an investment tactic -- if you shock everyone at the last minute your stock tumbles; if you intentionally let the info out earlier, your stock will still take a beating but is less likely to be decimated. I believe this is called 'revising investor expectations'. The long-term result is a better stock price. This applies to TM stock, and perhaps more importantly to toshiba stock too, since they own a chunk of TM & were expected to use the technology.
Of course attributing extreme marketting cleverness to every large corporation is naive; maybe they did just screw up.