Sorry for the briefness and unclearness. Basically, this is about a new law concerning direct marketing, in all forms.
The EU-directive from which this law came requires for direct marketing via automatic dialing systems and faxes must be explicitly allowed beforehand by the reciptient (opt-in). For other forms of communication, the directive allows the member-country to choose either opt-in or opt-out.
The Swedish parliament choose to go with opt-out. What this means is that it _is_ legal (in Sweden at least) to spam Swedish addresses which are not on a special opt-out-list. The same goes for telemarketing (where opt-out will hopefully work a lot better)
Some parties put in reservations against the decision, wanting opt-in for UCE and telemarketing. From skimming through some of the debate it seems that some very good arguments for opt-in were presented (people on the list will risk harvestering and e-mail wastes the reciptient's resources just like fax). Obviously one of the arguments for not going opt-in on UCE was that it "... would slow down the continuing developement in an expansive area".
Ack, this still feels pretty brief, anything more you'd want to know?
Slashdot Mirror
Sorry for the briefness and unclearness. Basically, this is about a new law concerning direct marketing, in all forms.
The EU-directive from which this law came requires for direct marketing via automatic dialing systems and faxes must be explicitly allowed beforehand by the reciptient (opt-in). For other forms of communication, the directive allows the member-country to choose either opt-in or opt-out.
The Swedish parliament choose to go with opt-out. What this means is that it _is_ legal (in Sweden at least) to spam Swedish addresses which are not on a special opt-out-list. The same goes for telemarketing (where opt-out will hopefully work a lot better)
Some parties put in reservations against the decision, wanting opt-in for UCE and telemarketing. From skimming through some of the debate it seems that some very good arguments for opt-in were presented (people on the list will risk harvestering and e-mail wastes the reciptient's resources just like fax). Obviously one of the arguments for not going opt-in on UCE was that it "... would slow down the continuing developement in an expansive area".
Ack, this still feels pretty brief, anything more you'd want to know?