and the fact that companies have "brainwashed" people into advertising for them. All because pop culture thinks LOGO = STATUS.
Today, it's a "match made in heaven". Logos work for companies because they get "free advertising" by placing logos on things, and people believe that wearing that logo gives them "status". As a society we can't look beyond the logo to tell us who and what we are.
My father tells me that in the 50's companies like Coca-Cola couldn't GIVE t-shirts away. Wearing logos on clothes were thought of as demeaning, since it said that you couldn't pay for the clothes you're wearing. My how times have changed since then.
Maybe we should blame Andy Warhol for using corporate logos in his artwork.....
Logos on appliances and cars and the like dont' bother me. They aren't as obtusive as the crap found on clothing. Because nothing says more about a person (to strangers) than how they dress.
When it comes to clothing, today's popular "designers" have gone the safe route. Rather than create a signature style (like say the "Chanel Suit" -- you just knew it was Chanel by looking at it), bums like Tommy Pullmyfinger are altering creativity into marketability . He's not a clothing designer, he's a LOGO DESIGNER. He takes his logo and alters it to fit plain clothing. It's just a simple t-shirt or a jacket or shoes with a logo embeded in it. THAT'S how we tell clothing designers apart. We don't look at the style of it... WE LOOK FOR THE LOGO.
My favorite thing to do is go up to people with "TOMMY" on their clothes and say "HEY TOMMY". Usually gets my point across....
I don't wear logos because I want people to see the clothes I wear, not the "designer" who made it. Nothing ruins a good piece of clothing like a LOGO.
The book makes a good point of how marketing is slowly but surely invading our personal space. So it's a bit extreme, but maybe it's not that far off:)
Slashdot Mirror
Today, it's a "match made in heaven". Logos work for companies because they get "free advertising" by placing logos on things, and people believe that wearing that logo gives them "status". As a society we can't look beyond the logo to tell us who and what we are.
My father tells me that in the 50's companies like Coca-Cola couldn't GIVE t-shirts away. Wearing logos on clothes were thought of as demeaning, since it said that you couldn't pay for the clothes you're wearing. My how times have changed since then.
Maybe we should blame Andy Warhol for using corporate logos in his artwork.....
Logos on appliances and cars and the like dont' bother me. They aren't as obtusive as the crap found on clothing. Because nothing says more about a person (to strangers) than how they dress.
When it comes to clothing, today's popular "designers" have gone the safe route. Rather than create a signature style (like say the "Chanel Suit" -- you just knew it was Chanel by looking at it), bums like Tommy Pullmyfinger are altering creativity into marketability . He's not a clothing designer, he's a LOGO DESIGNER. He takes his logo and alters it to fit plain clothing. It's just a simple t-shirt or a jacket or shoes with a logo embeded in it. THAT'S how we tell clothing designers apart. We don't look at the style of it... WE LOOK FOR THE LOGO.
My favorite thing to do is go up to people with "TOMMY" on their clothes and say "HEY TOMMY". Usually gets my point across....
I don't wear logos because I want people to see the clothes I wear, not the "designer" who made it. Nothing ruins a good piece of clothing like a LOGO.
The book makes a good point of how marketing is slowly but surely invading our personal space. So it's a bit extreme, but maybe it's not that far off :)