Although it's great to see so much discussion about logos and walking billboards, my understading of the review is that advertisement is merely a fraction of the subject of this book.
This book is also about some of the questionable practices of some of these large corporations, and their motivations behind it. Many companies go as far as ignoring the basic human rights of their workers which we take for granted. I look forward to reading a book that makes me think of what we are really supporting when we buy a product.
Perhaps logos are here to stay, but child slavery should have been abolished long ago!
Slashdot Mirror
Although it's great to see so much discussion about logos and walking billboards, my understading of the review is that advertisement is merely a fraction of the subject of this book.
This book is also about some of the questionable practices of some of these large corporations, and their motivations behind it. Many companies go as far as ignoring the basic human rights of their workers which we take for granted. I look forward to reading a book that makes me think of what we are really supporting when we buy a product.
Perhaps logos are here to stay, but child slavery should have been abolished long ago!
Jan