According to the professor teaching an advertising/PR class I took many years ago, advertisers use things like "Brand X" and "other leading brand" because if they actually mention the other leading brand, their target demographics get confused about who the advertisement is about.
I can understand that. There are many times I'm watching an ad and I get so insulted I want to go out and buy the competitor's product. (Usually, I just turn off the tv/radio or switch to a different station.)
Slashdot Mirror
According to the professor teaching an advertising/PR class I took many years ago, advertisers use things like "Brand X" and "other leading brand" because if they actually mention the other leading brand, their target demographics get confused about who the advertisement is about.
I can understand that. There are many times I'm watching an ad and I get so insulted I want to go out and buy the competitor's product. (Usually, I just turn off the tv/radio or switch to a different station.)
Jerry