Would the idea of 'shared' banner ads be attractive to advertisers? Rather than paying $5-$10 cpm to have a single banner on a site, if that banner was visually split, I'd be sharing the real estate with another advertiser, but we'd both be getting better placement than we could afford singly (theoretically). A clik would take the visitor to a combined page, with descriptions about each company's service/product and links to each separate company. Ideally the two would be related somehow (servers and training services, for example, or sound cards and games) but might not have to be.
Slashdot Mirror
Would the idea of 'shared' banner ads be attractive to advertisers? Rather than paying $5-$10 cpm to have a single banner on a site, if that banner was visually split, I'd be sharing the real estate with another advertiser, but we'd both be getting better placement than we could afford singly (theoretically). A clik would take the visitor to a combined page, with descriptions about each company's service/product and links to each separate company. Ideally the two would be related somehow (servers and training services, for example, or sound cards and games) but might not have to be.