Google could help small publishers by paying for the number of impressions on its Adwords platform, rather than by the much smaller number of "clicks" generated by Adwords on small news sites. The article never actually outlines any plan by Google to help save news organization. The unstated "plan" apparently is for Google to buy up all the news organization after they've gone bankrupt.
Slashdot Mirror
Google could help small publishers by paying for the number of impressions on its Adwords platform, rather than by the much smaller number of "clicks" generated by Adwords on small news sites. The article never actually outlines any plan by Google to help save news organization. The unstated "plan" apparently is for Google to buy up all the news organization after they've gone bankrupt.