I could be wrong, but apparently Google's rating algorithm works by looking at referrals to a website. If there are many referrals to a site from pages with similar code around the links (i.e. in this case the word sweatshop), then that word would `bump-up' google's relevance rating. In this case, I don't know if it would happen since the word `sweatshop' doesn't sit in the HTML anchor tag... but maybe? hope this helps.
What I think is funny, is that this article will probably affect Google's search engine, so that a search for sweatshop will probably end up leading straight to NikeId's website.
Unless it already does, I haven't checked! It's much like that Google search result for `dumb motherfucker' that we all love so much...
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I could be wrong, but apparently Google's rating algorithm works by looking at referrals to a website. If there are many referrals to a site from pages with similar code around the links (i.e. in this case the word sweatshop), then that word would `bump-up' google's relevance rating. In this case, I don't know if it would happen since the word `sweatshop' doesn't sit in the HTML anchor tag... but maybe? hope this helps.
What I think is funny, is that this article will probably affect Google's search engine, so that a search for sweatshop will probably end up leading straight to NikeId's website. Unless it already does, I haven't checked! It's much like that Google search result for `dumb motherfucker' that we all love so much...