As that WSJ and other articles are pointing out, the "Internet Giants" will *not* be honoring the No in No Tracking. They've supposedly agreed to curtail only some specific narrow practices. They will continue a wide range of practices which are fundamentally inconsistent with the concept of No Tracking.
Aggressive client side tactics are the only way to go. However, lets not forget that the "Internet Giants" want to lock us into cloud/SaaS models and control what our client platforms can and cannot do. Aggressive consumer tactics are needed in order to prevent the later from becoming our future.
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As that WSJ and other articles are pointing out, the "Internet Giants" will *not* be honoring the No in No Tracking. They've supposedly agreed to curtail only some specific narrow practices. They will continue a wide range of practices which are fundamentally inconsistent with the concept of No Tracking. Aggressive client side tactics are the only way to go. However, lets not forget that the "Internet Giants" want to lock us into cloud/SaaS models and control what our client platforms can and cannot do. Aggressive consumer tactics are needed in order to prevent the later from becoming our future.