Here is the book desc. from Amazon...now sure how you can say it is a marketing book. It is a legal book for non-lawyers.:
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys!
You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more...
You’ll Learn How To
Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns
Write effective social media policies and implement best practices for governance
Ensure the security of sensitive company and customer information
Properly monitor and regulate the way your employees use social media
Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability
Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening
Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting
Manage the legal risks of user-generated content (UGC)
Protect your trademarks online, and overcome brandjacking and cybersquatting
Understand the e-discovery implications of social media in lawsuits
The is an American problem. You don't have the same amount of lawsuits anywhere else.
There is such a profit incentive to sue; which is why the courts are bogged down with these cases.
:::Theoretically, anyone can sue for anything in the United States.
What about the notion of a frivolous lawsuit? Like when a prisoner in jail sues that they don't like their food.
Don't judges dismiss such suits?
Excellent reply...thank you.
Folks get sued because they have money. If you have enough money, someone will try to sue about about something, for money.
That is an unfortunate byproduct of capitalism and a country with too many lawyers.
Slashdot Mirror
what countries do NOT have that problem?
Agree w/ what you wrote 100000%
Brilliant! Great book about an overhyped technology.
Most businesses use Social Media for marketing and marketing communications. Actually, I forget..what were we disagreeing about? :)
Here is the book desc. from Amazon...now sure how you can say it is a marketing book. It is a legal book for non-lawyers.: The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns Write effective social media policies and implement best practices for governance Ensure the security of sensitive company and customer information Properly monitor and regulate the way your employees use social media Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting Manage the legal risks of user-generated content (UGC) Protect your trademarks online, and overcome brandjacking and cybersquatting Understand the e-discovery implications of social media in lawsuits
That works...thank you sir.
Nope. Book is about social media and how to stay on the good side of the law.
The is an American problem. You don't have the same amount of lawsuits anywhere else. There is such a profit incentive to sue; which is why the courts are bogged down with these cases.
ok....what about the other 11 paragraphs?
I stand corrected.
and for a minute I thought I would get a serious reply....
:::Theoretically, anyone can sue for anything in the United States. What about the notion of a frivolous lawsuit? Like when a prisoner in jail sues that they don't like their food. Don't judges dismiss such suits?
So how does a company control the corp message?
Excellent reply...thank you. Folks get sued because they have money. If you have enough money, someone will try to sue about about something, for money. That is an unfortunate byproduct of capitalism and a country with too many lawyers.
I am myself familiar with AnonymousCoward but not HearVoic .....
Still still waiting sir, for a reply, explanation.... please.
Recursive reply...now please... :)
still waiting for your explanation...
I do not think that is necessarily so. There is plenty of things he could have said which is revealing, yet not in contempt of the NDA.
thank you. But if I may ask, why should we believe your comment. Can you say the name of the company?
Just to let you know...they have not been called Gartner Group for 10 years. They are now Gartner, Inc. Get with the times :)
Okbut do you have any empirical evidence to back up your original comment?
I never thought of it like that...you do make a lot of sense. thank you.
Not sure what your issue is.....what's the problem?
but the book seems to say, as per the review, that the pay to play notion, is a myth.